Drive Shack and Puttery are flagship brands under Drive Shack Inc. (now Around the Town), specializing in tech-enabled golf-related social entertainment. Drive Shack operates large-scale outdoor driving ranges with augmented reality gaming, while Puttery focuses on indoor, adult-centric themed mini-golf courses paired with upscale food and cocktail programs.
Brand Authority Index (BAI): 62/100
Archetype: Challenger
Category: Entertainment & Leisure