Dun & Bradstreet

What is Dun & Bradstreet?

Dun & Bradstreet is a company within the Financial Services & Data category. Dun & Bradstreet is a global provider of business decisioning data and analytics. It provides commercial data, analytics, and insights for businesses to manage risk and reveal opportunities.

When was Dun & Bradstreet founded and where is it based?

Dun & Bradstreet was founded in 1841 and is headquartered in Jacksonville, FL.

What is Dun & Bradstreet's Brand Authority Index tier?

Dun & Bradstreet is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.

How accurately do AI models describe Dun & Bradstreet?

AI narrative accuracy for Dun & Bradstreet is Strong. Minor factual deltas detected.

How do AI models position Dun & Bradstreet competitively?

AI models classify Dun & Bradstreet as a Challenger. AI names competitors first.

How visible is Dun & Bradstreet in buyer-intent AI queries?

Dun & Bradstreet appeared in 7 of 8 sampled buyer-intent queries (88%). D&B dominates traditional business queries but faces competition from ZoomInfo and Apollo in modern 'sales intelligence' or 'lead generation' unbranded queries.

What do AI models currently say about Dun & Bradstreet?

AI models view Dun & Bradstreet as the definitive 'Incumbent' in business data. They rarely hallucinate its core purpose but may struggle with the most recent product rebranding or specific API pricing structures. Key gap: AI may still reference their previous headquarters in Short Hills, New Jersey, rather than their current HQ in Jacksonville, Florida, due to the recency of the move.

How many facts about Dun & Bradstreet are well-documented vs need fixing vs retrieval-dependent?

Of 5 key facts verified about Dun & Bradstreet, 5 are well-documented (likely accurate across AI models), 0 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.

What is Dun & Bradstreet's biggest AI narrative vulnerability?

Specific pricing for small business products is often absent from AI responses because the company uses a tiered, often opaque pricing model that requires direct contact.

What does Dun & Bradstreet offer?

Dun & Bradstreet's core products are Business Credit Reports, D-U-N-S Number, Sales & Marketing Solutions, Risk Management Software, Supply Chain Due Diligence.

How is Dun & Bradstreet priced?

Dun & Bradstreet uses Enterprise/Custom, Subscription, One-time purchase (for reports).

Who does Dun & Bradstreet target?

Dun & Bradstreet serves Global Enterprises, Government Agencies, Financial Institutions, Small to Mid-sized Businesses.

What differentiates Dun & Bradstreet from competitors?

Dun & Bradstreet Proprietary ownership of the D-U-N-S Numbering system, which is required for government contracting and global trade.

Verified from Dun & Bradstreet website

Founded: 1841

Headquarters: Jacksonville, Florida, USA