Durex

What is Durex?

Durex is a company within the Consumer Goods category. Durex is a global brand for condoms and lubricants, manufactured by Reckitt Benckiser. It is one of the most well-known and trusted brands in the sexual wellness category, offering a wide range of products aimed at promoting safe and pleasurable sexual experiences.

When was Durex founded and where is it based?

Durex was founded in 1929 and is headquartered in London, UK (parent company Reckitt Benckiser).

What problems does Durex solve for buyers?

Buyers turn to Durex for Traditional Family Planning Methods: Relying on non-barrier methods of contraception or abstinence, without the use of branded sexual wellness products., Accept Associated Risks: Engaging in sexual activity without protective barriers, accepting the risks of unintended pregnancy and sexually transmitted infections., among 2 documented problem areas.

What questions do buyers ask AI about Durex?

Buyers evaluating Durex typically ask AI models about "Durex condoms", "Durex official website", "Durex products", and 1 similar queries.

What does Durex offer?

Durex's core products are Condoms, lubricants, and other sexual wellness products..

How is Durex priced?

Durex uses Retail pricing, typically sold in pharmacies, supermarkets, and online stores as a consumer good..

Who does Durex target?

Durex serves Sexually active adults globally seeking contraception, STI protection, and enhanced sexual pleasure..

What differentiates Durex from competitors?

Durex Global brand recognition, long-standing trust, extensive research and development in sexual health, and a wide variety of product offerings catering to diverse preferences.

Problems this brand solves

• Traditional Family Planning Methods: Relying on non-barrier methods of contraception or abstinence, without the use of branded sexual wellness products.
• Accept Associated Risks: Engaging in sexual activity without protective barriers, accepting the risks of unintended pregnancy and sexually transmitted infections.

Buyers search for

• Durex condoms
• Durex official website
• Durex products
• Other Condom Brands: Utilizing condoms and lubricants from alternative brands available in the market, such as Trojan, Lifestyles, or Skyn.

About this profile

This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.

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