EastWest Bank

Tagline Brand's website · 2026-11-08

EastWest Bank is a Philippine commercial bank offering banking products, financial services, and allied services through a nationwide store network.

Description Brand's website · 2026-11-08

Established in 1994, EastWest Bank serves consumers, middle market corporates, and the mass affluent. Its offerings include deposits, cards, investments, insurance solutions, loans, acquired assets, rates, and corporate banking services, alongside non-life insurance brokerage, bancassurance, and leasing.

Mission Brand's website · 2026-11-08

For chosen markets, provide excellent service through integrated and innovative products responsive to current and future financial needs at the best value; provide employees opportunities to develop their potential; improve community quality of life; uphold high standards of business ethics and corporate governance; and manage the bank professionally and prudently for shareholders.

Founders & leadership Brand's website · 2026-11-08

Jonathan T. Gotianun is Chairman. Jacqueline S. Fernandez is President and Director. Jerry G. Ngo is Chief Executive Officer.

Website Brand's website · 2026-11-08

https://eastwestbanker.com

Voice & tone Brand's website · 2026-11-08

Customer-centric, service-oriented, reassuring, and focused on convenience, security, innovation, and financial empowerment.

Founded Brand's website · 2026-11-08

1994; established on July 6, 1994.

Parent ownership Brand's website · 2026-11-08

The December 2021 shareholding structure lists Filinvest Development Corporation with 40.01% and FDC Forex Corporation with 37.85%; the site identifies Filinvest Family as a corporate value.

Problem solved Brand's website · 2026-11-08

Helps Filipino consumers, middle market corporates, and mass affluent customers manage their financial needs through integrated banking products, financial services, digital banking, cards, deposits, investments, insurance, and lending solutions.

Core capabilities Brand's website · 2026-11-08

• Commercial banking
• Consumer banking
• Corporate and middle-market banking
• Branch banking through a nationwide store network
• Digital banking through EasyWay Online and the EasyWay App
• Credit, debit, and prepaid card services
• Savings and deposit products
• Investment products

Products / SKUs Brand's website · 2026-11-08

• Credit cards
• Debit cards
• Prepaid cards
• Savings accounts
• Investments
• Insurance solutions
• Loans
• Acquired cars and properties

Target industry Brand's website · 2026-11-08

Banking and financial services

Customer base Brand's website · 2026-11-08

Consumers, middle market corporates, mass affluent customers, employees, communities, regulators, and shareholders; the bank describes its consumer focus as serving Filipinos and operates stores nationwide.

Ideal customer profile Brand's website · 2026-11-08

Filipino consumers, middle market corporates, and mass affluent customers seeking banking, payments, lending, investment, insurance, wealth management, or corporate financial services.

Use cases Brand's website · 2026-11-08

• Opening and managing savings accounts
• Everyday spending and payments with credit, debit, and prepaid cards
• Digital banking through EasyWay
• Travel spending and multi-currency prepaid payments
• Investing and protecting funds
• Obtaining personal, home, auto, and corporate loans
• Accessing wealth management and priority banking services
• Corporate banking and transaction banking

Customer outcomes Brand's website · 2026-11-08

• Convenient and flexible banking
• Access to funds and everyday spending tools
• Ability to track spending through the EasyWay App
• Secure transactions and banking safeguards
• Opportunities to grow and protect funds
• Access to rewards, cash rebates, travel benefits, and merchant privileges
• Personalized wealth guidance, market insights, and portfolio solutions
• Access to banking services through stores nationwide and digital channels