edX is a leading global online learning platform that provides university-level courses in a wide range of disciplines. Originally founded by Harvard and MIT as a non-profit, it is now the primary consumer brand of 2u, Inc., offering everything from free courses to full online degrees.
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Education Technology
https://optimly.ai/brand/edx-2u
Last analyzed: April 11, 2026
Founded: 2012 (edX), 2008 (2u)
Headquarters: Lanham, Maryland (2u) / Cambridge, Massachusetts (edX)