Eero Plus
Eero Plus is a premium subscription service designed for users of Eero mesh Wi-Fi systems. It provides an integrated suite of network security tools, including ad blocking, advanced parental controls, and content filtering, along with access to several third-party security applications. Ownership and integration with Amazon.com allow it to be a central pillar of the 'Smart Home' security ecosystem.
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Software & Services
https://optimly.ai/brand/eero-plus
Last analyzed: April 11, 2026
Verified from Eero Plus website
Founded: 2017
Headquarters: San Francisco, CA (Eero HQ)
Buyer Intent Signals for Eero Plus
Problems this brand solves
- Self-Hosted DNS Filtering: Manually configuring open-source DNS filters like Pi-hole or AdGuard Home.
- ISP Default Settings: Relying on the default, unfiltered security provided by an ISP's modem.
Buyers search for
- best router with parental controls
- mesh wifi security subscription
- whole home ad blocking solutions
- best home antivirus for all devices
- Device-Level Antivirus: Using standalone free or paid antivirus software on each individual device.
- Third-Party Security Hardware: Using a separate third-party hardware firewall or smart home security hub.
Buyers compare
- eero secure vs eero plus features