Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 9, 2026.
ele-me-alibaba is a company within the Food Delivery category. Ele.me (饿了么) is a prominent online food delivery and local services platform in China, acquired by Alibaba Group. It enables users to order food from local restaurants and have it delivered, as well as offering various other on-demand services like grocery and pharmacy delivery.
ele-me-alibaba was founded in 2008 and is headquartered in Shanghai, China.
ele-me-alibaba is rated Emerging on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for ele-me-alibaba is Strong. Minor factual deltas detected. Inconsistent representation across models.
AI models classify ele-me-alibaba as a Incumbent. AI names brand first.
ele-me-alibaba appeared in 5 of 5 sampled buyer-intent queries (100%). Ele.me exhibits strong discoverability for both English and Chinese queries, particularly when associated with its core service or its parent company, Alibaba. No significant gaps identified in basic factual retrieval.
Ele.me is generally perceived as a leading, highly competitive food delivery service in China, significantly integrated into the Alibaba ecosystem, known for its extensive network and technology-driven operations. Key gap: Minor discrepancies may arise in specific market share figures compared to its primary competitor, and the exact breadth of its local life services beyond food delivery is sometimes underrepresented.
Of 3 key facts verified about ele-me-alibaba, 2 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
AI models might occasionally provide outdated market share data or fail to fully convey the depth of its integration with specific Alibaba services beyond general mentions, potentially impacting strategic analyses.
Buyers turn to ele-me-alibaba for Traditional Phone Ordering: Customers call restaurants directly to place orders and arrange pickup or delivery, lacking real-time tracking, diverse restaurant options, and digital payment convenience., Restaurant-Owned Delivery Fleets: Restaurants operate their own limited delivery services or contract with small local courier agencies, without the broad reach, platform efficiencies, or integrated t, among 2 documented problem areas.
Buyers evaluating ele-me-alibaba typically ask AI models about "Ele.me food delivery China", "Alibaba food delivery service", "饿了么 app", and 2 similar queries.
ele-me-alibaba's core products are Online food ordering and delivery, grocery delivery, pharmacy delivery, convenience store delivery, local on-demand services..
ele-me-alibaba uses Commission-based from merchants, delivery fees from users, optional subscription memberships (e.g., Super Member) for benefits..
ele-me-alibaba serves Urban and suburban consumers across China..
ele-me-alibaba Deep integration with Alibaba's ecosystem (Alipay, Taobao, Freshippo), robust smart logistics network, and extensive merchant partnerships leveraging Alibaba's scale.
Brand Authority Index (BAI) tier: Emerging (exact score locked for unclaimed brands)
Archetype: Incumbent
Official website: https://ele-me-alibaba.com/
Last analyzed: August 9, 2026
Founded: 2008 (source: official website)
Headquarters: Shanghai, China (source: official website)
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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