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Overview

Tagline Brand's website · 2026-11-07

Equitable is a financial services company providing advice, protection and retirement solutions.

Description Brand's website · 2026-11-07

Equitable is the brand name of the retirement and protection subsidiaries of Equitable Holdings, Inc., including Equitable Financial, Equitable America and Equitable Distributors. Equitable Advisors provides financial professional and advisory services.

Identity

Mission Brand's website · 2026-11-07

Help clients secure their financial well-being so they can pursue long and fulfilling lives.

Founders & leadership Brand's website · 2026-11-07

Equitable has a senior leadership team; the website provides a link to senior leader biographies but does not list individual leaders in the scraped content.

Website Brand's website · 2026-11-07

https://equitable.com

Voice & tone Brand's website · 2026-11-07

Professional, trust-oriented and focused on financial well-being, courage, strength and wisdom.

Founded Brand's website · 2026-11-07

1859, referring exclusively to Equitable Financial Life Insurance Company.

Headquarters Brand's website · 2026-11-07

1345 Avenue of the Americas, New York, NY 10105

Parent ownership Brand's website · 2026-11-07

Equitable is a subsidiary and brand of Equitable Holdings, Inc. Its family of companies is directly or indirectly owned by Equitable Holdings.

Offerings

Problem solved Brand's website · 2026-11-07

Helps clients address financial well-being needs related to protection, retirement and long-term financial planning.

Core capabilities Brand's website · 2026-11-07

  • Financial advice
  • Retirement solutions
  • Protection solutions
  • Insurance and annuity products
  • Investment advisory services
  • Brokerage services
  • Financial professional services

Products / SKUs Brand's website · 2026-11-07

  • Insurance products
  • Annuities
  • Variable life products
  • Variable annuities
  • Structured Capital Strategies buffered annuities
  • Group Retirement solutions
  • Investment advisory programs
  • Brokerage accounts

Audience

Target industry Brand's website · 2026-11-07

Financial services, insurance and retirement planning

Customer base Brand's website · 2026-11-07

Clients, customers, financial professionals and advisors.

Ideal customer profile Brand's website · 2026-11-07

Individuals and clients seeking retirement and protection solutions, and financial professionals serving those clients.

Use cases Brand's website · 2026-11-07

  • Securing financial well-being
  • Retirement planning
  • Financial protection
  • Using financial advice and professional guidance
  • Accessing insurance and annuity products
  • Brokerage and investment advisory services

Customer outcomes Brand's website · 2026-11-07

  • Improved financial well-being
  • Ability to pursue long and fulfilling lives
  • Access to retirement and protection solutions
  • Professional financial guidance

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The information above is publicly sourced — assembled by Optimly from Equitable's website and public pages.

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Page last updated 2026-11-07.