Etrade Power Etrade
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Overview
Tagline Brand's website · 2026-10-04
Combines professional-grade options tools with an intuitive, non-downloadable web interface and a top-rated mobile app.
Description Brand's website · 2026-10-04
Power E*TRADE is an advanced electronic trading platform designed for active investors and options traders. Originally built on the technology from the OptionsHouse acquisition, it provides high-speed execution, technical analysis tools, and complex options strategy capabilities within a web and mobile interface. It operates as a premium tier of service under the E*TRADE brand, now a subsidiary of Morgan Stanley.
Offerings
Core capabilities Brand's website · 2026-10-04
- Options strategy lab
- advanced charting
- paper trading
- mobile trading app.
Pricing Brand's website · 2026-10-04
Freemium (Free platform with trade-based commissions and interest)
Audience
Target industry Brand's website · 2026-10-04
Active traders, options investors, technical analysts.
Landscape
Competitors Brand's website · 2026-10-04
- thinkorswim (Schwab)
- TradeStation
- Robinhood Gold
- Interactive Brokers (Trader Workstation)
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Claim Etrade Power Etrade — free →Page last updated 2026-10-17.