Experian Decision Analytics is a global division of Experian that provides data, software, and analytical services to help organizations manage credit risk, prevent fraud, and automate decisioning. It specializes in integrating advanced analytics into business workflows through platforms that orchestrate customer lifecycles from acquisition to collections.
Brand Authority Index (BAI): 85/100
Archetype: Challenger
Category: Information Technology
https://optimly.ai/brand/experian-decision-analytics
Last analyzed: April 11, 2026
Founded: 1996
Headquarters: Costa Mesa, California, USA