Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 23, 2026.

Extra Card

What is Extra Card?

Extra Card is a company within the Fintech category. Extra is a financial technology company that offers the first debit card that builds credit and earns rewards. By connecting to a user's existing bank account via Plaid, it spots the funds for purchases and reports the payment to credit bureaus at the end of the month.

When was Extra Card founded and where is it based?

Extra Card was founded in 2020 and is headquartered in New York, NY.

What problems does Extra Card solve for buyers?

Buyers turn to Extra Card for Standard Debit Card: Using a standard bank-issued debit card which typically does not report to credit bureaus., Credit Reporting Services: Manually reporting rent or utility payments through third-party services like Self or RentTrack., among 2 documented problem areas.

What questions do buyers ask AI about Extra Card?

Buyers evaluating Extra Card typically ask AI models about "debit card that builds credit", "best card for no credit history", "how to report utilities to credit bureau", and 3 similar queries.

What does Extra Card offer?

Extra Card's core products are Extra Debit Card, Extra Credit Building App.

How is Extra Card priced?

Extra Card uses Subscription (Annual).

Who does Extra Card target?

Extra Card serves Subprime consumers, Gen Z, immigrants, and individuals with no credit history..

What differentiates Extra Card from competitors?

Extra Card The first card to report debit transactions as credit payments to bureaus without requiring a security deposit or a credit check.

Official website: https://extra.app/

Last analyzed: August 23, 2026

Problems this brand solves

Buyers search for

About this profile

This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.

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