eyebobs

Tagline Brand's website · 2026-11-08

eyebobs is an American eyewear brand offering bold, original reading glasses, prescription eyewear, sunglasses, blue-light glasses, and accessories.

Description Brand's website · 2026-11-08

Founded in Minneapolis in 2001, eyebobs creates distinctive eyewear designed in-house and made with premium Italian-designed acetate, spring hinges, and optical-grade lenses. The brand emphasizes self-expression, originality, and high-quality eyewear.

Mission Brand's website · 2026-11-08

Help glasses-wearers everywhere feel the most “themselves” they ever have through bold, one-of-a-kind glasses, self-expression, and fun.

Founders & leadership Brand's website · 2026-11-08

Founded by Julie Allinson. The brand's product team designs frames in Minneapolis.

Website Brand's website · 2026-11-08

https://eyebobs.com

Voice & tone Brand's website · 2026-11-08

Bold, playful, irreverent, expressive, confident, and unapologetically original.

Founded Brand's website · 2026-11-08

2001, in Minneapolis, Minnesota

Headquarters Brand's website · 2026-11-08

Minneapolis, Minnesota, United States

Parent ownership Brand's website · 2026-11-08

Part of the Europa Eyewear family since April 2023.

Problem solved Brand's website · 2026-11-08

eyebobs provides a stylish, quality alternative between cheap drugstore readers and expensive designer optical frames, helping customers find eyewear that supports self-expression and comfortable vision.

Core capabilities Brand's website · 2026-11-08

• In-house eyewear design by a Minneapolis product team
• Premium Italian-designed acetate frames
• Spring hinges and optical-grade lenses
• Reader lenses in strengths from +0.00 to +4.00 in quarter-step increments
• Progressive and prescription eyewear
• Blue-light and polarized lens options
• Virtual try-on on most product pages
• Reader Strength Test

Products / SKUs Brand's website · 2026-11-08

• Reading glasses
• Progressive readers
• Single-vision prescription glasses
• Progressive prescription glasses
• Blue-light glasses
• Reader sunglasses
• Polarized sunglasses
• Eyeglass cases

Pricing Brand's website · 2026-11-08

Frames start at $98. Specific listed products range from $5 accessories to $400 gift card denominations. 90-day risk-free returns are offered.

Target industry Brand's website · 2026-11-08

Eyewear and optical retail

Customer base Brand's website · 2026-11-08

People upgrading from drugstore readers, prescription wearers seeking distinctive frames, first-time readers, and eyewear collectors. Customers can shop online, at eyebobs stores, and through specialty optical retailers nationwide.

Ideal customer profile Brand's website · 2026-11-08

Style-conscious glasses wearers who want bold, distinctive, high-quality eyewear rather than discreet or ordinary frames; includes readers, prescription-wearers, first-time readers, and repeat eyewear buyers.

Use cases Brand's website · 2026-11-08

• Reading and everyday vision correction
• Progressive reading and prescription vision correction
• Blue-light eyewear
• Sun protection with reader or polarized sunglasses
• Finding a reader strength using the Reader Strength Test
• Virtual try-on and online eyewear shopping
• Gifting eyewear and accessories
• Using HSA/FSA funds for eligible eyewear

Customer outcomes Brand's website · 2026-11-08

• More distinctive, self-expressive personal style
• Comfortable eyewear through spring hinges and quality materials
• Access to optical-grade lenses and quarter-step reader strengths
• An alternative to low-quality drugstore readers and expensive designer frames
• Confidence and feeling more like oneself while wearing glasses
• Risk-free trial through 90-day returns