EZLinks (now part of NBC Sports Next) is a provider of software and technology solutions for the golf industry, including tee-sheet management, point-of-sale systems, and marketing tools. Founded in 1995 and acquired by NBC Sports Group in 2019, it operates as a core component of the division's B2B golf offerings. The brand facilitates millions of tee-time bookings annually and provides data-driven services for course operators.
Brand Authority Index (BAI): 82/100
Archetype: Challenger
Category: Technology
https://optimly.ai/brand/ezlinks-nbc-sports-next
Last analyzed: April 11, 2026
Founded: 1995
Headquarters: Orlando, FL