Family Bank Limited, Kenya

Tagline Brand's website · 2026-11-07

Family Bank Limited is a Kenyan commercial bank providing personal, business, diaspora, retail, SME, corporate, agribusiness, trade finance, insurance and digital banking services.

Description Brand's website · 2026-11-07

Family Bank Limited became a fully-fledged commercial bank in May 2007 and is regulated by the Central Bank of Kenya. The bank has grown from one branch in 1985 to a network of 92 branches countrywide and serves over 1.7 million customers. Its offerings include accounts, loans, mortgages, treasury services, digital banking, cards, money transfers, agency banking, bancassurance and insurance products.

Mission Brand's website · 2026-11-07

We positively transform people’s lives by providing quality financial services through innovative, efficient and reputable practices.

Founders & leadership Brand's website · 2026-11-07

Rebecca Mbithi — Chief Executive Officer; Elijah Kariuki — Head of Human Resources; Eric Murai — Company Secretary & Head of Legal Services; Nancy Njau — Head of Public Sector; John Ndugi — Head of Institutional Banking; Simon Ndung’u — Head of Retail; Robert Waihumbu Ng’ang’a — Head of Credit; John Wachiuri — Head of Audit; Kevin Ayugi — Head of Digital Channels.

Website Brand's website · 2026-11-07

https://familybank.co.ke

Voice & tone Brand's website · 2026-11-07

Customer-focused, professional, reassuring and accessible, emphasizing trust, transparency, convenience and positive transformation.

Founded Brand's website · 2026-11-07

1985

Problem solved Brand's website · 2026-11-07

Provides access to banking, borrowing, payments, savings, investment, treasury, insurance and financial transaction services for individuals, businesses and other customer segments in Kenya.

Core capabilities Brand's website · 2026-11-07

• Personal, business and diaspora banking
• Current, savings and investment accounts
• Personal loans and mortgages
• Treasury and foreign-exchange services
• Mobile and internet banking
• Agency banking, branches and ATMs
• Cards and money transfer services
• Bancassurance and insurance products

Products / SKUs Brand's website · 2026-11-07

• Personal Current Account
• Salary Account
• Mwananchi Account
• Scholar Account
• Tujenge Account
• Mdosi Junior Account
• Chama Account
• Call & Fixed Deposit Accounts

Target industry Brand's website · 2026-11-07

Banking and financial services, including insurance and bancassurance.

Customer base Brand's website · 2026-11-07

Over 1.7 million customers, including personal customers, salary earners, students, families, businesses, SMEs, corporates, farmers, institutional customers and diaspora customers.

Ideal customer profile Brand's website · 2026-11-07

Individuals and households seeking accounts, loans, mortgages, savings, payments and digital banking; salary earners and employees; students; businesses and SMEs; farmers and agribusinesses; corporate and institutional customers; diaspora customers; and customers seeking insurance services.

Use cases Brand's website · 2026-11-07

• Opening and managing personal, salary, student, savings, current and investment accounts
• Accessing personal loans, salary advances, check-off loans and mortgages
• Making payments and monitoring transactions through mobile and internet banking
• Using agents, branches, ATMs and cards for everyday banking
• Sending and receiving money transfers
• Managing business, SME, corporate, agribusiness and trade finance needs
• Accessing treasury and foreign-exchange services
• Obtaining insurance and bancassurance coverage

Customer outcomes Brand's website · 2026-11-07

• Convenient access to banking and financial services
• Access to borrowing for personal needs, construction, home ownership and land purchase
• Ability to save and invest through savings and deposit products
• Fast and secure real-time transactions through digital channels
• Expanded access through branches, ATMs and agency banking
• Access to insurance and risk-protection products