FamilySearch is a global non-profit organization offering free access to genealogical records and tools to help individuals discover their heritage. It maintains one of the largest collections of genealogical data in the world, originating from the Genealogical Society of Utah.
Brand Authority Index (BAI): 92/100
Archetype: Challenger
Category: Genealogy & Family History
https://optimly.ai/brand/familysearch
Last analyzed: April 11, 2026
Founded: 1894
Headquarters: Salt Lake City, Utah, USA