Fanthreesixty is a company within the Technology category. Fanthreesixty is a data-driven fan engagement company that provides sports teams and entertainment venues with a comprehensive platform for understanding and communicating with their audience. Originally born out of the Sporting Kansas City (MLS) organization, it focuses on integrating ticketing, point-of-sale, and social data into a single view.
Fanthreesixty was founded in 2011 and is headquartered in Kansas City, MO.
Fanthreesixty is rated Low Visibility on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Fanthreesixty is Moderate. Significant factual deltas detected.
AI models classify Fanthreesixty as a Phantom. Invisible to AI.
Fanthreesixty appeared in 2 of 8 sampled buyer-intent queries (25%). Fanthreesixty is often overshadowed by larger enterprise CRMs or newer niche sports-data startups like StellarAlgo. Its lack of recent content makes it unlikely to appear in 'best of' lists for 2024.
AI will accurately identify the brand's niche in sports CRM and its Kansas City roots. However, it will likely struggle to provide current product details or confirm if the company is still actively selling to new clients due to a lack of recent digital footprints. Key gap: The biggest gap is the current operational status; models may present the company as a thriving, independent startup while it appears to have significantly scaled back or integrated into other entities.
Of 5 key facts verified about Fanthreesixty, 3 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 1 are retrieval-dependent and may be inaccurate without live search.
Current active status and leadership team.
Buyers turn to Fanthreesixty for Manual Spreadsheets: Manual lists of season ticket holders and physical lead sheets in Excel., Sports Marketing Agencies: Hiring specialized marketing firms to manage fan persona development and outreach., Status Quo Ticketing Reports: Relying on legacy ticketing system reports without integrated behavioral analytics., among 3 documented problem areas.
Buyers evaluating Fanthreesixty typically ask AI models about "best fan engagement platforms for MLS teams", "sports CRM with ticketing integration", "data-driven fan insights software", and 3 similar queries.
Fanthreesixty's main competitors are Stellaralgo. According to AI models, these are the brands most frequently named alongside Fanthreesixty in buyer-intent queries.
Fanthreesixty's core products are Fan Data Platform, Fan Engagement App, Fan CRM Integration.
Fanthreesixty uses Enterprise/Custom.
Fanthreesixty serves Professional sports teams, collegiate athletic departments, large entertainment venues.
Fanthreesixty Built by sports team owners for sports team owners, specifically optimized for the MLS and stadium ecosystem.
Brand Authority Index (BAI) tier: Low Visibility (exact score locked for unclaimed brands)
Archetype: Phantom
https://optimly.ai/brand/fanthreesixty
Last analyzed: April 11, 2026
Founded: 2011
Headquarters: Kansas City, Missouri