Farm Bureau Financial Services
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Overview
Tagline Brand's website · 2026-11-07
Farm Bureau Financial Services provides insurance, investment, wealth management and financial planning services through local agents and advisors.
Description Brand's website · 2026-11-07
Farm Bureau Financial Services helps individuals, families, farmers and communities protect their livelihoods and futures through insurance and financial services.
Identity
Mission Brand's website · 2026-11-07
Protect livelihoods and futures; enrich the lives of Farm Bureau members and strengthen communities.
Website Brand's website · 2026-11-07
https://fbfs.com
Voice & tone Brand's website · 2026-11-07
Personal, reassuring, relationship-driven, educational and community-oriented.
Founded Brand's website · 2026-11-07
1939
Headquarters Brand's website · 2026-11-07
West Des Moines, Iowa
Parent ownership Brand's website · 2026-11-07
Farm Bureau Financial Services operates under the consumer brand name of FBL Financial Group, Inc., a holding company. Farm Bureau Property & Casualty Insurance Company completed its acquisition of FBL Financial Group in 2021.
Offerings
Problem solved Brand's website · 2026-11-07
Helps customers protect their homes, farms, families, businesses and other assets while preparing for financial goals and the future.
Core capabilities Brand's website · 2026-11-07
- Personal and farm insurance
- Life insurance and annuities
- Wealth management and financial planning
- Investment products and services
- Local agent and financial advisor support
- Insurance quotes and financial education resources
Products / SKUs Brand's website · 2026-11-07
- Auto insurance
- Farm insurance
- Home and property insurance
- Life insurance
- Business insurance
- Annuities
- Investment products
- Wealth management
Audience
Target industry Brand's website · 2026-11-07
Insurance and financial services
Customer base Brand's website · 2026-11-07
Individuals, families, farmers, Farm Bureau members and people from all walks of life; the company also serves communities through Farm Bureau relationships.
Ideal customer profile Brand's website · 2026-11-07
Individuals and families seeking insurance, retirement, investment or financial planning support, as well as farmers and Farm Bureau members seeking insurance and financial services.
Use cases Brand's website · 2026-11-07
- Protecting a home and personal property
- Insuring vehicles
- Protecting farms and agricultural operations
- Providing life insurance protection
- Planning for retirement and other financial goals
- Managing investments and wealth
- Preparing for estate and tax considerations
- Reviewing insurance coverage and requesting quotes
Customer outcomes Brand's website · 2026-11-07
- Protection for livelihoods, families, homes and futures
- Greater confidence in insurance coverage and financial decisions
- Preparation for retirement and long-term financial goals
- Access to personalized guidance from local agents and advisors
- Support for informed financial decision-making
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The information above is publicly sourced — assembled by Optimly from Farm Bureau Financial Services's website and public pages.
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Claim Farm Bureau Financial Services — free →Page last updated 2026-11-07.