Federated Media
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Overview
Tagline Brand's website · 2026-11-07
Federated Media is a family-owned marketing agency serving Fort Wayne and South Bend through radio advertising, digital marketing, audience data, creative services, and campaign measurement.
Description Brand's website · 2026-11-07
Federated Media combines 10 local radio station brands, digital advertising, first-party audience data, creative production, community events, and measurement tools to help local and regional businesses build brand recognition and achieve measurable marketing results.
Identity
Mission Brand's website · 2026-11-07
To help businesses stop guessing and prove what worked by combining radio reach, digital amplification, audience intelligence, and campaign measurement.
Founders & leadership Brand's website · 2026-11-07
Executive team: Brad Williams, Chief Operating Officer; James Derby, Chief Strategy Officer and Director of Programming; Tim Gray, Chief Financial Officer; Deb Williams, General Manager Digital Sales; Stephanie Michel, Market Manager South Bend; Ben Saurer, VP/General Manager Fort Wayne; Shannon Allen, Chief Revenue Officer of Federated Digital Solutions.
Website Brand's website · 2026-11-07
https://federatedmedia.com
Voice & tone Brand's website · 2026-11-07
Confident, direct, locally focused, results-oriented, community-minded, and persuasive.
Headquarters Brand's website · 2026-11-07
245 Edison Rd. Suite 250, Mishawaka, IN 46545
Parent ownership Brand's website · 2026-11-07
Family-owned; the company states it is not a national media conglomerate and is invested in the communities it serves.
Offerings
Problem solved Brand's website · 2026-11-07
Federated Media helps local and regional businesses replace uncertain, disconnected advertising with integrated radio and digital campaigns supported by first-party audience data and measurement of outcomes such as website lift, spot delivery, and digital audio performance.
Core capabilities Brand's website · 2026-11-07
- Radio and in-dash advertising across 10 station brands
- Digital amplification through search, display, video, social media, and retargeting
- Contesting programs and first-party data generation
- Campaign measurement, including website lift tracking, spot verification, and digital audio verification
- Creative production from concept through on-air execution
- Community events and sponsorships
- Local radio personality endorsements and social influencer campaigns
- Podcast development, production, marketing, and advertising
Products / SKUs Brand's website · 2026-11-07
- Radio advertising
- Digital advertising campaigns
- First-party audience data and contesting programs
- Campaign measurement and reporting
- Creative production
- Community events and sponsorships
- Local social influencer and on-air talent endorsements
- Podcast development and production
Pricing Brand's website · 2026-11-07
Pricing is customized based on the market, campaign goals, stations, and digital channels involved; the company does not offer one-size-fits-all pricing.
Audience
Target industry Brand's website · 2026-11-07
Marketing, advertising, radio, digital media, and audience intelligence.
Customer base Brand's website · 2026-11-07
Local and regional businesses in and around Fort Wayne and South Bend, including home services, legal, healthcare, retail, restaurants, automotive, financial services, and events.
Ideal customer profile Brand's website · 2026-11-07
Businesses with broad local audiences that want to build brand trust and recognition, combine radio with digital advertising, and measure marketing outcomes.
Use cases Brand's website · 2026-11-07
- Building local brand recognition through radio
- Amplifying radio campaigns with search, display, video, social, and retargeting
- Generating opt-in leads and owned first-party data through contesting
- Measuring website traffic lift and verifying advertising delivery
- Producing creative campaigns for local audiences
- Using trusted local radio personalities for endorsements
- Connecting brands with communities through events and sponsorships
- Developing and marketing branded podcasts
Customer outcomes Brand's website · 2026-11-07
- Greater local reach and brand recognition
- Digital amplification of radio-generated audience interest
- Owned first-party audience data and opt-in leads
- Improved visibility into advertising performance
- Verified ad delivery and measurable website lift
- Stronger community connections and local brand trust
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Claim Federated Media — free →Page last updated 2026-11-07.