Fields Stores
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Overview
Tagline Brand's website · 2026-11-07
Canadian retail chain offering everyday items at great value, with stores serving rural communities.
Description Brand's website · 2026-11-07
Fields Stores is a Canadian retail chain that has served rural Canadian communities since 1948. Its stores offer everyday items across house and home, footwear, basic grocery, and fashion, with a focus on quality and low prices.
Identity
Mission Brand's website · 2026-11-07
To help people live a better life by providing everyday items, great value, and community-focused service.
Founders & leadership Brand's website · 2026-11-07
Jason McDougall, CEO.
Website Brand's website · 2026-11-07
https://fields.ca
Voice & tone Brand's website · 2026-11-07
Community-focused, welcoming, practical, and value-oriented.
Founded Brand's website · 2026-11-07
1948
Headquarters Brand's website · 2026-11-07
19099 25 Ave, Suite 103, Surrey, BC, V3Z 3V2, Canada
Parent ownership Brand's website · 2026-11-07
Owned and operated by FHC Enterprises Ltd. since May 2012; described by the CEO as Canadian-owned.
Offerings
Problem solved Brand's website · 2026-11-07
Provides convenient access to everyday goods for rural and highway-bound Canadians, helping customers avoid the time and fuel costs of traveling to larger cities.
Core capabilities Brand's website · 2026-11-07
- Retailing everyday goods through community-based stores
- Sourcing products from Canadian, North American, and Asia-Pacific suppliers
- Serving rural Canadian communities
- Community giving and local engagement
Products / SKUs Brand's website · 2026-11-07
- House and home items
- Footwear
- Basic grocery
- Fashion
- Everyday general merchandise
Pricing Brand's website · 2026-11-07
Value-oriented positioning focused on quality, low prices, and best brands at the lowest prices.
Audience
Target industry Brand's website · 2026-11-07
Retail
Customer base Brand's website · 2026-11-07
Rural Canadian communities, highway-bound Canadians, and value-conscious shoppers seeking everyday goods.
Ideal customer profile Brand's website · 2026-11-07
Canadian consumers in rural or smaller communities who want convenient access to everyday household, grocery, footwear, and fashion products at affordable prices.
Use cases Brand's website · 2026-11-07
- Purchasing household and home items
- Buying basic groceries locally
- Shopping for footwear and fashion
- Finding everyday goods without traveling to a larger city
Customer outcomes Brand's website · 2026-11-07
- Convenient access to everyday items in rural communities
- Savings on travel time and fuel compared with shopping in the city
- Access to quality products and low prices
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Claim Fields Stores — free →Page last updated 2026-11-07.