Fillout is a company within the Software category. Fillout is a modern software platform used to create powerful forms, surveys, and workflows. It distinguishes itself through deep, two-way integrations with popular databases like Airtable, Notion, and HubSpot, allowing users to update existing records and manage complex data structures.
Fillout was founded in 2022 and is headquartered in San Francisco, CA.
Fillout is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Fillout is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Fillout as a Challenger. AI names competitors first.
Fillout appeared in 5 of 8 sampled buyer-intent queries (63%). Fillout dominates queries related to 'Airtable forms' but has a significant gap in 'SaaS workflow automation' and 'enterprise data collection' queries.
AI reliably identifies the brand's core value proposition regarding Airtable and Notion integrations. However, it may struggle to distinguish Fillout's newer 'Workflows' and 'Scheduling' features from its legacy form-building identity. Key gap: While often categorized as a 'simple form builder', the tool's advanced logic and multi-page workflow capabilities are frequently underrepresented in automated summaries.
Of 5 key facts verified about Fillout, 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Detailed pricing tier specifics (e.g., exact response limits per plan) are prone to being outdated due to frequent SaaS pricing adjustments.
Buyers turn to Fillout for Manual Spreadsheet Entry: Standardizing data collection via copy-pasting from emails or chat into Excel/Google Sheets., Custom Web Development: Hiring a freelance developer to write custom React or HTML forms for a specific website., Status Quo Inefficiency: Accepting low conversion rates on friction-heavy, non-dynamic legacy forms., among 3 documented problem areas.
Buyers evaluating Fillout typically ask AI models about "best form builder for Airtable", "how to create multi-page forms with logic", "enterprise workflow automation tools", and 3 similar queries.
Fillout's main competitors are Typeform. According to AI models, these are the brands most frequently named alongside Fillout in buyer-intent queries.
Fillout's core products are Online Form Builder, Workflow Automation, Appointment Scheduling.
Fillout uses Freemium.
Fillout serves SaaS companies, No-code developers, Operations teams, Marketing agencies.
Fillout Two-way syncing that allows users to update existing records in databases like Airtable and Notion directly through a form interface.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/fillout
Last analyzed: April 10, 2026
Founded: 2022
Headquarters: San Francisco, California