We use essential cookies to make our site work. With your consent, we may also use non-essential cookies to improve user experience and analyze website traffic. By clicking “Accept,” you agree to our website's cookie use as described in our Cookie Policy. You can change your cookie settings at any time by clicking “Preferences.”
    New: Free AI Brand Audit — see what ChatGPT is telling your buyers →
    Software
    No-code / Productivity Tools
    Unclaimed Profile
    Fillout logo

    Fillout

    Brand Authority Index
    ESTIMATED — PRE-AUDIT
    5/100
    AI Visibility5/100
    Challenger
    AI Sentiment10/100
    Strong

    This is an estimated score. Claim your profile to get a verified Brand Authority Index with real AI query testing.

    Profile based on: https://www.fillout.com · crawled March 2026

    Is this the right Fillout?

    AI sometimes confuses brands that share a name.

    Yes – I want to claim it

    Unverified — AI is reconstructing Fillout from uncontrolled sources

    Brand Identity

    Fillout is a no-code form builder that enables users to create sophisticated forms, surveys, and quizzes with deep integrations into existing databases. It is specifically recognized for its ability to update records in platforms like Airtable and Notion directly through form submissions.

    Founded
    2022
    Headquarters
    San Francisco, California
    Category
    Software
    Subcategory
    Claim to reveal

    Competitors are showing up first — claim your profile

    You're visible, but not winning. Claim to close the gap.

    Claim your profile

    How AI Describes Fillout

    ChatGPT

    Fillout is a powerful online form builder that allows users to create complex forms, surveys, and quizzes. It is best known for its deep integrations with platforms like Airtable, Notion, and Salesforce, enabling users to update existing records directly from a form.

    Claude

    Fillout is a no-code form builder designed for creating advanced workflows. It distinguishes itself by offering features like multi-page forms, field validation, and the ability to pull data from external databases to populate form fields in real-time.

    Gemini

    Fillout is a software-as-a-service (SaaS) tool used to build professional forms. It focuses on 'advanced' features that standard builders lack, such as user login, payment collection, and sophisticated conditional logic.

    Perplexity

    Fillout is a highly-rated form builder tool that connects to your existing data. It is widely used by businesses to create portals, checkouts, and internal tools without writing code, specifically optimized for Airtable and Notion users.

    Consensus: High accuracy regarding its function as a modern form builder with strong integration capabilities, particularly with Notion and Airtable.

    Key discrepancy: Minor variations in the reported number of integrations, with some models citing 40+ and others 50+.

    AI Narrative Sentiment

    Fillout is highly regarded by AI models as a modern, powerful alternative to legacy form builders, specifically praised for its technical depth and integration capabilities.

    Positive Signals

    • Powerful Airtable integration
    • Excellent UI/UX
    • Robust free tier

    Negative Signals

    • Learning curve for complex logic
    • Pricing tiers for high-volume users

    Fillout is missing from 3 of 8 buyer queries where competitors appear.

    Claim to see your full audit

    Includes: detailed query analysis, fix recommendations, competitor deep-dive

    AI Discoverability Snapshot

    8

    Queries Tested

    5

    Present In

    3

    Missing From

    See exactly which AI queries your brand is missing from.

    Claim to see which queries you're missing →

    Fillout dominates queries related to 'Airtable form builder' but has lower visibility for generic 'online survey tool' terms where legacy players like SurveyMonkey prevail.

    Brand Vitals

    Pricing Model
    Freemium
    Core Products
    Fillout Form Builder, Fillout for Airtable, Fillout for Notion, Fillout Checkouts
    Key Differentiator
    Unlike basic builders, Fillout allows users to 'map' forms to existing database records, enabling two-way data syncing and user login functionality.
    Target Markets
    No-code developers, operations managers, small to mid-sized businesses, and Airtable/Notion power users.
    Employee Count
    11-50
    Founded
    2022
    Funding Stage
    Seed/Series A
    Headquarters
    San Francisco, CA

    Your AI readiness score: 4/5 signals active. You're visible, but not winning. Claim to close the gap.

    Claim your profile

    AI Readiness Signals

    4 of 5 signals active

    Claimed brands can activate all 5 signals

    llms.txt

    Not found — brand has no machine-readable identity file

    Structured Data/Schema

    The site uses clean, structured HTML which AI crawlers can easily parse for product features.

    Structured FAQ/Docs

    Maintains an extensive help center and documentation that feeds AI knowledge bases.

    Active Content Hub

    Features an active blog with 'how-to' guides and product updates.

    Structured Social Proof

    Displays logos of major customers and user testimonials prominently.

    What AI Thinks Are Competitors & Alternatives

    Based on AI model analysis. May not reflect actual competitive landscape.

    Your competitors may already be managing their AI profiles. Claim yours →

    How Buyers Solve This Today Without Fillout

    Common alternatives buyers use instead of a dedicated solution.

    Adjacent ToolBasic Form Builders

    Using Google Forms or basic HTML/CSS forms that lack advanced logic or design flexibility.

    Most buyers are using manual workarounds or ignoring this entirely. Claim this profile to see how you compare →

    Brand DNA Archetype

    Phantom

    Phantom

    Invisible to AI

    Misread

    Misread

    Visible but inaccurate

    Challenger

    Challenger

    AI names competitors first

    Incumbent

    Incumbent

    AI names brand first

    Under Scrutiny

    Visible but at risk

    Claim your profile

    Competitors are showing up first — claim your profile

    You're visible, but not winning. Claim to close the gap.

    Claim your profile

    Is this your brand? Claim your profile — or