FireKeepers Casino Hotel

Tagline Brand's website · 2026-11-06

FireKeepers Casino Hotel is a casino resort in Battle Creek, Michigan, featuring gaming, a hotel, restaurants, events, entertainment and online casino and sportsbook offerings.

Description Brand's website · 2026-11-06

FireKeepers Casino Hotel is a destination resort located off Interstate 94 in Battle Creek, Michigan. Its offerings include a Vegas-style casino, Four Diamond luxury hotel, restaurants, event center, shows, rewards programs, bus programs and online casino and sports betting.

Mission Brand's website · 2026-11-06

The Nottawaseppi Huron Band of the Potawatomi, which owns FireKeepers Casino Hotel, aims to support tribal self-government, self-reliance, self-empowerment, health care, education, housing, environmental health and economic opportunity. FireKeepers also emphasizes community support through charitable giving and local initiatives.

Founders & leadership Brand's website · 2026-11-06

Kathy George, CEO of FireKeepers Casino Hotel. The property is owned and operated by the Nottawaseppi Huron Band of the Potawatomi.

Website Brand's website · 2026-11-06

https://firekeeperscasino.com

Voice & tone Brand's website · 2026-11-06

Promotional, energetic, welcoming and entertainment-focused, with an emphasis on gaming, hospitality, rewards and community involvement.

Founded Brand's website · 2026-11-06

Opened in August 2009.

Headquarters Brand's website · 2026-11-06

11177 E. Michigan Avenue, Battle Creek, Michigan 49014, United States

Parent ownership Brand's website · 2026-11-06

Owned and operated by the Nottawaseppi Huron Band of the Potawatomi (NHBP).

Problem solved Brand's website · 2026-11-06

Provides a single destination for casino gaming, sports betting, lodging, dining, entertainment, events and related travel experiences in southwest Michigan.

Core capabilities Brand's website · 2026-11-06

• Casino gaming, including slots, table games, poker, video poker and keno
• Sports betting through Dacey’s Sportsbook and the online sportsbook
• Hotel lodging, rooms and suites
• Restaurants, bars and lounges
• Shows, weddings, meetings and events
• Red Hot Rewards loyalty program
• Online casino and sports betting through the FireKeepers iCasino app
• Bus group programs and trip coordination

Products / SKUs Brand's website · 2026-11-06

• FireKeepers Casino
• FireKeepers Casino Hotel
• FireKeepers iCasino and Sportsbook
• Red Hot Rewards Club
• Dacey’s Sportsbook
• Nibi
• Smoke ‘N Fire
• Dacey’s Sportsbook & Taphouse

Target industry Brand's website · 2026-11-06

Casino gaming, hospitality, tourism, dining and entertainment

Customer base Brand's website · 2026-11-06

Casino guests, hotel guests, diners, event attendees, bus groups, sports bettors and Michigan online gaming users.

Ideal customer profile Brand's website · 2026-11-06

Adults seeking an integrated casino resort experience with gaming, lodging, dining, entertainment, events and rewards, including visitors traveling to southwest Michigan and Michigan residents using online gaming and sports betting.

Use cases Brand's website · 2026-11-06

• Playing slots, table games, poker, video poker, keno and bingo
• Placing in-person or online sports bets
• Booking hotel rooms and suites
• Dining at on-property restaurants and cafés
• Attending concerts, shows and other entertainment
• Hosting weddings, meetings and events
• Joining or using the Red Hot Rewards loyalty program
• Organizing bus trips or group visits

Customer outcomes Brand's website · 2026-11-06

• Access to casino gaming and sports betting in person or online
• A combined lodging, dining and entertainment destination
• Rewards points and credits redeemable for benefits such as free play, dining, shopping and hotel stays
• Convenient group transportation and bus-trip arrangements
• Meeting, wedding and event hosting options
• Access to mobile gaming and sports betting from within Michigan