First Citizens Bank
Is this your brand? Claim it — free, and takes a minute with your work email.
See how your company appears in the Brand Index.
Overview
Tagline Brand's website · 2026-11-07
First Citizens Bank is a nationwide bank offering personal, wealth, business, commercial and innovation banking services.
Description Brand's website · 2026-11-07
First Citizens Bank serves individuals, businesses, investors and communities with banking, lending, wealth management, treasury, commercial and specialized innovation banking solutions. The bank emphasizes relationship-based service, sector expertise, financial stability and long-term client support.
Identity
Mission Brand's website · 2026-11-07
To serve the financial needs of clients and communities with specialized support, high-touch service and solutions that help clients achieve their financial goals and aspirations.
Founders & leadership Brand's website · 2026-11-07
First Citizens describes itself as family-led. The Holding family has provided multiple generations of leadership. Frank B. Holding Jr. became Chairman in 2009, and Hope Bryant is Vice Chairwoman and head of the General Bank.
Website Brand's website · 2026-11-07
https://firstcitizens.com
Voice & tone Brand's website · 2026-11-07
Relationship-focused, reassuring, expert, stability-oriented and ambition-driven.
Founded Brand's website · 2026-11-07
1898, founded as the Bank of Smithfield in North Carolina.
Headquarters Brand's website · 2026-11-07
Raleigh, North Carolina; the headquarters moved there from Smithfield in 1974.
Parent ownership Brand's website · 2026-11-07
First Citizens Bank is part of First Citizens BancShares, Inc., its bank holding company and parent company.
Offerings
Problem solved Brand's website · 2026-11-07
Helps individuals, businesses, investors and communities manage money, save, borrow, invest, plan for the future and pursue growth through banking and financial solutions.
Core capabilities Brand's website · 2026-11-07
- Personal banking through branch and digital channels
- Business and commercial banking
- Wealth planning, private banking and asset management
- Deposits, checking, savings and certificates of deposit
- Lending, mortgages and financing
- Treasury management, cash management, foreign exchange and trade finance
- Digital banking and financial planning tools
- Innovation banking for high-growth companies and investors
Products / SKUs Brand's website · 2026-11-07
- Checking accounts
- Savings accounts
- Certificates of deposit
- Credit cards
- Personal loans
- Mortgages
- Investments and IRAs
- Digital banking
Pricing Brand's website · 2026-11-07
The website advertises up to 4% annual percentage yield on a 5-month CD; minimum and new fund requirements apply. The stated APY is accurate as of November 6, 2026.
Audience
Target industry Brand's website · 2026-11-07
Banking and financial services, serving personal finance, wealth management, business and commercial sectors, and the innovation economy.
Customer base Brand's website · 2026-11-07
Individuals, families, businesses, commercial clients, high-growth companies, private equity and credit funds, venture capital funds, emerging managers, venture firms, limited partners and communities.
Ideal customer profile Brand's website · 2026-11-07
Individuals and families seeking banking, lending, savings, investment and retirement services; growing businesses and commercial organizations needing tailored financing, deposits, treasury, foreign exchange and trade solutions; and high-growth innovation companies and investors needing specialized banking and liquidity support.
Use cases Brand's website · 2026-11-07
- Saving for financial goals
- Managing checking and everyday finances
- Earning interest through certificates of deposit
- Borrowing for personal needs, homes and business growth
- Investing and planning for retirement
- Managing business cash flow, receivables and payables
- Obtaining commercial financing
- Supporting high-growth companies through startup, venture and corporate stages
Customer outcomes Brand's website · 2026-11-07
- Grow savings and assets
- Manage money through secure digital tools
- Track expenses, build budgets and transfer funds
- Plan for retirement and long-term financial goals
- Finance homes, personal goals and business growth
- Improve liquidity and cash management
- Support companies as they grow and scale
- Pursue financial goals and aspirations with relationship-based support
Is this your business?
The information above is publicly sourced — assembled by Optimly from First Citizens Bank's website and public pages.
Claim this profile to publish your own owner-approved BrandVault and speak for First Citizens Bank across the index.
Claim First Citizens Bank — free →Page last updated 2026-11-07.