FirstBank
Is this your brand? Claim it — free, and takes a minute with your work email.
See how your company appears in the Brand Index.
Overview
Tagline Brand's website · 2026-11-08
FirstBank is a community bank providing personal and business banking, lending, mortgage, trust, treasury management and specialty financial services through local branches and digital banking.
Description Brand's website · 2026-11-08
FirstBank is a full-service community bank founded in 1906 and headquartered in Nashville, Tennessee. It operates 90 full-service branches across Tennessee, Kentucky, Alabama, Georgia and North Carolina, with mortgage operations across the Southeast.
Identity
Mission Brand's website · 2026-11-08
To provide authentic local banking, build trusted relationships, support customers' financial goals and improve the quality of life in the communities it serves.
Founders & leadership Brand's website · 2026-11-08
Chris Holmes — President and CEO; Ali Ayca — Head of Retail Banking; Brent Ball — Head of Community Banking; Travis Edmondson — Chief Credit Officer; Aimee Hamilton — Chief Risk Officer; Clay Hart — Head of Nashville Banking; Mark Hickman — Chief Human Resources Officer; Grant Lauderdale — Head of Metro Banking; Michael Mettee — Chief Financial Officer and Chief Operating Officer; Kimberly Phegley — Chief Audit Executive; Beth Sims — General Counsel; Scott Tansil — Chief Business and Operations Officer. William F. Carpenter is Chairman of the Board.
Website Brand's website · 2026-11-08
https://firstbankonline.com
Voice & tone Brand's website · 2026-11-08
Local, personal, community-focused, approachable and customer-oriented.
Founded Brand's website · 2026-11-08
1906
Headquarters Brand's website · 2026-11-08
Nashville, Tennessee
Parent ownership Brand's website · 2026-11-08
FB Financial Corporation (NYSE: FBK) is the holding company for FirstBank. FirstBank Investment Partners and FirstBank Mortgage are divisions of FirstBank.
Offerings
Problem solved Brand's website · 2026-11-08
Helps individuals, families and businesses manage money, build wealth, access financing and achieve financial goals through local banking relationships and a broad range of financial products and services.
Core capabilities Brand's website · 2026-11-08
- Personal banking
- Business banking
- Online and mobile banking
- Checking and savings accounts
- Certificates of deposit
- Mortgage lending
- Manufactured home lending and servicing
- Treasury management
Products / SKUs Brand's website · 2026-11-08
- FirstRewards Checking
- Personal checking accounts
- Personal savings accounts
- Companion Savings
- Certificates of Deposit
- Mortgage lending
- Manufactured home services
- Debit and credit cards, including FirstBank Platinum
Pricing Brand's website · 2026-11-08
The website advertises 3.40% APY for Companion Savings when combined with a qualifying FirstBank CD, and 3.80% APY on 6- and 30-month CDs. FirstRewards Checking is described as free and offering interest plus refunds of out-of-network ATM fees.
Audience
Target industry Brand's website · 2026-11-08
Banking and financial services.
Customer base Brand's website · 2026-11-08
Individuals, families, businesses and communities in Tennessee, Kentucky, Alabama, Georgia and North Carolina; mortgage customers across the Southeast.
Ideal customer profile Brand's website · 2026-11-08
Individuals and businesses seeking full-service community banking with local branch access, personal banker relationships, deposit products, lending, mortgage services and business financial services.
Use cases Brand's website · 2026-11-08
- Managing checking and savings accounts
- Saving and earning interest through CDs and Companion Savings
- Accessing personal and business banking services
- Obtaining mortgage or manufactured home financing
- Managing business cash flow with treasury management
- Using online and mobile banking
- Accessing debit and credit cards
- Receiving trust and specialty lending services
Customer outcomes Brand's website · 2026-11-08
- More direct access to local bankers
- Support for personal and business financial goals
- Opportunities to earn interest on deposits
- Access to local and digital banking services
- Financing for homes and manufactured homes
- Convenient payment and card services
- Financial education and greater confidence managing money
- Connection to a bank that invests in local communities
Is this your business?
The information above is publicly sourced — assembled by Optimly from FirstBank's website and public pages.
Claim this profile to publish your own owner-approved BrandVault and speak for FirstBank across the index.
Claim FirstBank — free →Page last updated 2026-11-08.