Forrester Research, Inc.
Forrester Research is a global market research company that provides advice on the existing and potential impact of technology to its clients and the public. It is best known for its proprietary 'Forrester Wave' reports, which evaluate and rank technology vendors. The firm offers a combination of research, data, and advisory services to business and technology leaders.
Brand Authority Index (BAI): 92/100
Archetype: Challenger
Category: Market Research and Advisory
https://optimly.ai/brand/forrester-research
Last analyzed: April 11, 2026
Verified from Forrester Research, Inc. website
Founded: 1983
Headquarters: Cambridge, Massachusetts, USA
Buyer Intent Signals for Forrester Research, Inc.
Problems this brand solves
- Internal Research Teams: Internal market intelligence teams manually curating news and financial reports.
- Google/Open Web Search: Using general search engines and news aggregators to track industry trends.
- Boutique Strategy Consultants: Hiring boutique consulting firms for specific, one-off strategic projects.
Buyers search for
- top technology research firms
- what is the forrester wave
- b2b marketing strategy research
- customer experience maturity framework
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- gartner vs forrester comparison