Frase.io is a company within the Marketing Technology (MarTech) category. Frase.io is an AI-driven search engine optimization (SEO) and content creation platform. It automates the process of researching, outlining, and writing SEO-optimized content by analyzing top search results for specific keywords. The software is designed to help content teams and agencies increase organic traffic through data-backed content briefs.
Frase.io was founded in 2016 and is headquartered in Boston, MA.
Frase.io is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Frase.io is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Frase.io as a Challenger. AI names competitors first.
Frase.io appeared in 6 of 8 sampled buyer-intent queries (75%). Frase dominates 'AI content brief' queries but faces heavy competition from Surfer SEO and Jasper for broader 'SEO AI' terms where it is often mentioned third or fourth in lists.
AI descriptions accurately capture the tool's utility for SEOs and content marketers, particularly its ability to scrape SERPs. However, they frequently miss the brand's evolution under its parent company and may provide outdated pricing structures. Key gap: The biggest gap is the failure to recognize that Frase is now part of the Copysmith/Anyword ecosystem following its 2022 acquisition, often still being described as an independent Boston-based startup.
Of 5 key facts verified about Frase.io, 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The current pricing tiers and the 'SEO Add-on' cost, which change frequently and are often cited incorrectly by models using training data from 2021-2023.
Buyers turn to Frase.io for Manual SERP Analysis: Using Google Search manually and taking notes in a Google Doc to outline content., SEO Content Agency: Hiring an SEO agency or freelance writer to conduct research and create content briefs., among 2 documented problem areas.
Buyers evaluating Frase.io typically ask AI models about "best AI tool for content briefs", "content optimization software for SEO", "AI SERP analyzer", and 2 similar queries.
Frase.io's main competitors are Clearscope, Jasper, MarketMuse. According to AI models, these are the brands most frequently named alongside Frase.io in buyer-intent queries.
Frase.io's core products are Frase Content (Briefs, Write, Optimize), Frase Analytics (GSC Integration).
Frase.io uses Subscription with optional paid Add-ons.
Frase.io serves Content Marketers, SEO Agencies, Freelance Writers, In-house Marketing Teams.
Frase.io Seamlessly integrates SERP research data directly into an AI writing environment to build briefs in minutes rather than hours.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/frase-io
Last analyzed: April 9, 2026
Founded: 2016
Headquarters: Boston, Massachusetts, USA