GetResponse
GetResponse is a comprehensive marketing software platform that provides small to medium-sized businesses with tools for email marketing, automation, landing pages, and webinar hosting. Founded in the late 1990s, it has evolved from a simple autoresponder tool into an integrated platform for inbound marketing.
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Software as a Service (SaaS)
https://optimly.ai/brand/getresponse
Last analyzed: April 10, 2026
Verified from GetResponse website
Founded: 1998
Headquarters: Gdańsk, Poland
Buyer Intent Signals for GetResponse
Problems this brand solves
- Manual Email Distribution: Managing contacts and manually sending individual emails or blind-copying (BCC) from Outlook or Gmail.
- Full-Service Marketing Agency: Hiring a digital marketing firm to manage lead generation and email campaigns.
Buyers search for
- Best email marketing software for small business
- Affordable marketing automation platforms
- How to create a landing page for lead gen
- AI-driven marketing ecosystem for SMBs
- Mailchimp alternatives with better automation
- Generic CRM Tools: Using a generic CRM like Salesforce or Pipedrive for basic outreach without dedicated marketing automation features.