Girlfriend Collective is an American ethical activewear brand that manufactures performance apparel from recycled materials such as plastic bottles and fishing nets. The company is noted for its commitment to radical supply chain transparency, size inclusivity (ranging from XXS to 6XL), and eco-friendly manufacturing processes. Founded in 2016, it gained initial prominence through a viral launch campaign offering free leggings to customers who paid for shipping.
Brand Authority Index (BAI): 72/100
Archetype: Challenger
Category: Apparel & Fashion