Google is a multinational technology company specializing in Internet-related services and products, including online advertising technologies, search engine, cloud computing, and software. It is the primary subsidiary of the holding company Alphabet Inc., which was formed during a corporate restructuring in 2015.
Brand Authority Index (BAI): 98/100
Archetype: Challenger
Category: Technology
https://optimly.ai/brand/google-alphabet
Last analyzed: April 9, 2026
Founded: 1998
Headquarters: Mountain View, California, USA