Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is a web analytics service offered by Google that tracks and reports website and application traffic. Launched as a successor to Universal Analytics, it utilizes an event-based data model and incorporates machine learning to provide insights into customer journeys across multiple platforms.

Brand Authority Index (BAI): 98/100

Archetype: Challenger

Category: Software as a Service (SaaS)

Part of: Google Alphabet Inc

https://optimly.ai/brand/google-analytics-4-ga4

Last analyzed: April 11, 2026