Google Display & Video 360 (DV360) is a company within the Advertising Technology category. Display & Video 360 (DV360) is Google's enterprise-level Demand-Side Platform (DSP) that allows advertisers and agencies to manage and execute programmatic media buying. It integrates planning, creative management, data analysis, and inventory access within the Google Marketing Platform ecosystem.
Google Display & Video 360 (DV360) was founded in 1996 and is headquartered in Mountain View, CA.
Google Display & Video 360 (DV360) is part of Google.
Google Display & Video 360 (DV360) is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Google Display & Video 360 (DV360) is Strong. Significant factual deltas detected.
AI models classify Google Display & Video 360 (DV360) as a Challenger. AI names competitors first.
Google Display & Video 360 (DV360) appeared in 8 of 8 sampled buyer-intent queries (100%). DV360 is the dominant answer for any query related to Google enterprise buying, though queries for 'best DSP' may trigger comparisons where competitors like The Trade Desk are ranked higher for independence.
AI models accurately and consistently identify DV360 as a top-tier enterprise DSP. While they master the technical capabilities and its history as DoubleClick, they often struggle with the nuances of account setup and the specific roles of certified resellers. Key gap: AI often fails to distinguish between the 'Instant Reserve' features and the traditional programmatic bidding workflows, treating all Google media buying as one automated process.
Of 5 key facts verified about Google Display & Video 360 (DV360), 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Pricing and minimum spend requirements for direct versus reseller access are often outdated or generalized.
Buyers turn to Google Display & Video 360 (DV360) for Manual Direct Buys: Setting up direct deals with publishers and manually managing placements via spreadsheets and IOs., Full-Service Media Agency: Hiring a specialist programmatic agency to manage the tech stack and media buying., among 2 documented problem areas.
Buyers evaluating Google Display & Video 360 (DV360) typically ask AI models about "enterprise programmatic advertising platform", "demand side platform for youtube", "best DSP for connected TV advertising", and 2 similar queries.
Google Display & Video 360 (DV360)'s main competitors are Adobe Advertising Cloud, Amazon DSP, The Trade Desk. According to AI models, these are the brands most frequently named alongside Google Display & Video 360 (DV360) in buyer-intent queries.
Google Display & Video 360 (DV360)'s core products are Demand-Side Platform, Programmatic Media Buying, Creative Studio integration, Audience Center..
Google Display & Video 360 (DV360) uses Enterprise/Custom (Typically % of media spend plus platform fees).
Google Display & Video 360 (DV360) serves Large Enterprises, Global Advertising Agencies, Managed Service Providers..
Google Display & Video 360 (DV360) Exclusive, native access to YouTube inventory and deep integration with the Google Marketing Platform and Google Cloud.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/google-dv360
Last analyzed: April 11, 2026
Founded: 2018 (as DV360 rebrand); 1996 (as DoubleClick)
Headquarters: Mountain View, California, USA