Granngården
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Overview
Tagline Brand's website · 2026-11-07
Swedish omnichannel retailer for products, services, advice and inspiration related to gardening, animals, farming, nature, home and leisure.
Description Brand's website · 2026-11-07
Granngården operates more than 100 stores in Sweden and an e-commerce site, offering products and services for cultivation, animals, nature, gardening, agriculture and the home.
Identity
Mission Brand's website · 2026-11-07
To help people care for their plants and animals through quality products, practical advice, knowledge and inspiration, based on the belief that caring for plants and animals contributes to personal wellbeing.
Founders & leadership Brand's website · 2026-11-07
Magnus Detterholm — CEO; Fredrik Björk — Head of Operations; Mats Dalin — Head of Category & Purchasing; Amanda Düring — Head of HR; Jenny Maltesson — Head of Marketing; Lars Palebo — Head of IT.
Website Brand's website · 2026-11-07
https://granngarden.se
Voice & tone Brand's website · 2026-11-07
Friendly, practical, knowledgeable and inspirational, with an emphasis on advice, guidance and everyday usefulness.
Founded Brand's website · 2026-11-07
1880
Headquarters Brand's website · 2026-11-07
Malmö, Sweden
Parent ownership Brand's website · 2026-11-07
Since 2016, Granngården has belonged to Division Norden of the Felleskjopet group.
Offerings
Problem solved Brand's website · 2026-11-07
Helps people find products, services, knowledge and practical guidance for caring for plants, animals, gardens, farms, homes and outdoor environments.
Core capabilities Brand's website · 2026-11-07
- Omnichannel retail through more than 100 Swedish stores and e-commerce
- Product retail across gardening, agriculture, forestry, pets, horses, farm animals, clothing, footwear and home
- Advice, guides, inspiration and care recommendations
- Customer services through Grannhjälpen, Husdjurshjälpen and Lantdjurshjälpen
- Customer club offering knowledge, inspiration and offers
- Own-brand product development and retail
Products / SKUs Brand's website · 2026-11-07
- Gardening products, plants, seeds, pots, tools and garden machinery
- Agriculture and forestry products, including fencing, feed, bedding, farm equipment and road products
- Pet food, pet supplies and animal care products for dogs, cats, birds and small animals
- Horse feed, horse care products, riding equipment and horse clothing
- Products for chickens, sheep, wildlife and other farm animals
- Clothing, boots and footwear
- Home, household, storage, heating and leisure products
- Own-brand products for dogs, cats, horses, chickens, sheep, soil and fertiliser
Pricing Brand's website · 2026-11-07
Product-specific pricing is displayed on the website; products are sold through the e-commerce site and stores. The site also advertises free delivery to stores, free delivery from 700 kr and free home delivery from 1,500 kr.
Audience
Target industry Brand's website · 2026-11-07
Retail and e-commerce serving gardening, agriculture, forestry, animal care, pet care, home and outdoor living.
Customer base Brand's website · 2026-11-07
People interested in cultivation, animals and nature, including gardeners, farmers, pet owners, horse owners and household customers. Granngården reports more than 1 million customer-club members.
Ideal customer profile Brand's website · 2026-11-07
Swedish consumers and small-scale agricultural, gardening and animal-keeping customers who need products, advice and services for plants, pets, horses, farm animals, gardens, farms and homes.
Use cases Brand's website · 2026-11-07
- Buying gardening tools, plants, seeds, soil, fertiliser and outdoor products
- Caring for dogs, cats, horses, chickens, sheep, birds and other animals
- Managing farms, stables, fencing, feed storage and animal feeding
- Maintaining gardens, driveways and outdoor areas with machinery and tools
- Purchasing household, storage, heating, clothing and leisure products
- Using guides, care advice, inspiration and animal-related support services
Customer outcomes Brand's website · 2026-11-07
- Better conditions for caring for plants and animals
- Access to practical product advice, knowledge and inspiration
- Convenient shopping through stores and e-commerce
- Access to products and services for gardening, farming, animal care and home needs
- Support for living in closer connection with animals and nature
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The information above is publicly sourced — assembled by Optimly from Granngården's website and public pages.
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Claim Granngården — free →Page last updated 2026-11-07.