Gulf Winds Credit Union

Tagline Brand's website · 2026-11-08

Gulf Winds Credit Union is a not-for-profit, member-owned credit union serving members across Florida, Alabama, and Georgia with banking, lending, savings, investment, and digital banking services.

Description Brand's website · 2026-11-08

Gulf Winds Credit Union provides financial products and services including checking and savings accounts, auto and personal loans, mortgages, certificates, business banking, financial coaching, and digital banking. It serves 75 counties in Florida, Alabama, and Georgia, and is becoming TruWorth Credit Union.

Mission Brand's website · 2026-11-08

Helping our members and communities succeed financially.

Founders & leadership Brand's website · 2026-11-08

Gulf Winds is led by a volunteer Board of Directors elected by the general membership and an executive team. Daniel Souers is President and CEO. The executive team includes Walter Stepnowski, Ashley Jansky, Pam Hatt, Haley Murph, Brad Tanberg, and Paul Watson. The Board of Directors is chaired by Bill Fritchman.

Website Brand's website · 2026-11-08

https://gogulfwinds.com

Voice & tone Brand's website · 2026-11-08

Helpful, supportive, community-focused, personal, encouraging, and financially empowering.

Founded Brand's website · 2026-11-08

1954

Parent ownership Brand's website · 2026-11-08

Member-owned, not-for-profit credit union; no parent organization is identified.

Problem solved Brand's website · 2026-11-08

Helps members manage their finances, save, borrow, buy homes and vehicles, plan for the future, and access secure banking services while offering competitive rates and lower fees.

Core capabilities Brand's website · 2026-11-08

• Checking and savings accounts
• Auto, personal, and mortgage lending
• Certificates and investment services
• Business banking
• Digital and mobile banking
• Financial coaching
• Payment, account management, and branch services
• Community support through the Gulf Winds Foundation

Products / SKUs Brand's website · 2026-11-08

• High-Yield Checking
• Checking accounts
• CD savings and term-share certificates
• Auto loans
• Personal loans
• Max Value Mortgages
• Credit cards
• Business Money Market

Pricing Brand's website · 2026-11-08

The website advertises High-Yield Checking earning up to 4.00% APY, a five-month certificate special at 4.11% APY, and Business Money Market rates up to 3.00% APY. It also states that checking has no monthly service fee and no minimum balance. Rates are subject to change and the site lists rates as of 11/7/2026.

Target industry Brand's website · 2026-11-08

Financial services, specifically credit unions and consumer and business banking.

Customer base Brand's website · 2026-11-08

Members and communities in 75 counties across Florida, Alabama, and Georgia; the site states that Gulf Winds serves more than 75,000 members. It also offers business banking services.

Ideal customer profile Brand's website · 2026-11-08

Individuals, families, and businesses in Gulf Winds' Florida, Alabama, and Georgia service area seeking member-owned banking, lending, savings, mortgage, investment, or digital banking services.

Use cases Brand's website · 2026-11-08

• Everyday checking and spending
• Saving and earning interest
• Buying or refinancing a home
• Financing a vehicle
• Obtaining a personal loan or credit card
• Managing business cash
• Accessing accounts through digital and mobile banking
• Receiving financial coaching

Customer outcomes Brand's website · 2026-11-08

• Greater control over personal finances
• Access to higher savings rates, better loan rates, and lower fees
• Home ownership with low or no down payment and no private mortgage insurance on qualifying Max Value Mortgage options
• Secure account access from anywhere through digital banking
• Support in achieving financial goals
• Community and financial education support