GUM
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Overview
Tagline Brand's website · 2026-11-08
GUM (Главный Универсальный Магазин) is a historic department store in Moscow featuring more than 100 leading global brands, retail shops, cafés, restaurants, gastronomy, a cinema, and family-oriented offerings.
Description Brand's website · 2026-11-08
GUM is a shopping and cultural destination located at 3 Red Square in Moscow. Its website presents fashion, beauty, jewelry, home, children's goods, dining, cinema, parking, a privilege system, and event or demonstration spaces.
Identity
Website Brand's website · 2026-11-08
https://gum.ru
Voice & tone Brand's website · 2026-11-08
Promotional, welcoming, and heritage-oriented.
Founded Brand's website · 2026-11-08
1893
Headquarters Brand's website · 2026-11-08
109012, Moscow, Red Square, 3, Russia
Offerings
Problem solved Brand's website · 2026-11-08
Provides a single destination for shopping, dining, entertainment, and leisure in central Moscow.
Core capabilities Brand's website · 2026-11-08
- Retail shopping across more than 100 global brands
- Fashion, beauty, jewelry, accessories, and home-goods retail
- Children's clothing and toys
- Gastronomy and food retail
- Cafés and restaurants
- Cinema screenings and ticketing
- Customer parking
- Customer privilege system
Products / SKUs Brand's website · 2026-11-08
- Retail stores and brand boutiques
- Gastronom №1
- Cafés and restaurants, including Bosco Cafe and Stolovaya №57
- GUM cinema
- Children's GUM
- Customer parking
- Privilege system
- Demonstration Hall
Audience
Target industry Brand's website · 2026-11-08
Retail, hospitality, food service, entertainment, and leisure
Customer base Brand's website · 2026-11-08
Retail shoppers, families, diners, cinema visitors, and tourists or other visitors to central Moscow.
Ideal customer profile Brand's website · 2026-11-08
Consumers seeking fashion, beauty, jewelry, home goods, children's products, dining, and entertainment in a central Moscow destination.
Use cases Brand's website · 2026-11-08
- Shopping for fashion and luxury goods
- Buying beauty, fragrance, and personal-care products
- Shopping for children's clothing and toys
- Purchasing food and gastronomy products
- Dining at cafés and restaurants
- Watching films at the GUM cinema
- Using customer parking while visiting GUM
- Using the GUM privilege system
Customer outcomes Brand's website · 2026-11-08
- Access to more than 100 leading global brands in one location
- Ability to combine shopping with dining and entertainment
- Access to family-oriented shopping and leisure options
- Convenient access to cafés, restaurants, gastronomy, and cinema
- Ability to receive news, promotions, and special offers from GUM
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Claim GUM — free →Page last updated 2026-11-08.