Harmonyland
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Overview
Tagline Brand's website · 2026-11-08
A Sanrio character theme park in Hiji, Oita, Japan, featuring attractions, character greetings, live shows, events, restaurants and shops.
Description Brand's website · 2026-11-08
Harmonyland is a Sanrio character park offering rides and attractions themed around Hello Kitty and other Sanrio characters, along with live shows, character greetings, seasonal events, restaurants and goods shops.
Identity
Mission Brand's website · 2026-11-08
To create a friendly place where everyone can enjoy events together.
Website Brand's website · 2026-11-08
https://harmonyland.jp
Voice & tone Brand's website · 2026-11-08
Cute, cheerful, family-friendly and character-focused, with an emphasis on fun shared experiences.
Headquarters Brand's website · 2026-11-08
5933 Oaza-Fujiwara, Hiji-machi, Hayami-gun, Oita Prefecture, Japan
Offerings
Problem solved Brand's website · 2026-11-08
Provides an accessible leisure and entertainment destination where families, children, couples and Sanrio fans can enjoy rides, shows, character interactions and seasonal events together.
Core capabilities Brand's website · 2026-11-08
- Theme-park attractions and rides
- Sanrio character experiences
- Live shows and parades
- Character greetings
- Seasonal and anniversary events
- Digital park map
- Restaurants and goods shops
- Visitor access planning by car, bus, train, airplane and rental car
Products / SKUs Brand's website · 2026-11-08
- Attractions including Kitty Castle, Rhythmical Coaster, Harmony Train, Sky Pal Collection, Sanrio EV Go-Kart and character-themed rides
- Live shows including Parade Parallel and character birthday shows
- Character greeting experiences including Character Greeting Fun Studio and Odemukae Greeting
- Seasonal events including HARMONYLAND HALLOWEEN and HARMONYLAND CHRISTMAS
- Digital map of attractions, restaurants and goods shops
- Restaurants and character-themed food and beverages
- Sanrio character goods shops
Pricing Brand's website · 2026-11-08
Pricing varies by attraction and ticket type. The site lists ¥500 per ride for Sky Pal Collection and ¥500 per vehicle for Sanrio EV Go-Kart; it also provides information on priority and paid tickets.
Audience
Target industry Brand's website · 2026-11-08
Theme parks, amusement parks and leisure entertainment
Customer base Brand's website · 2026-11-08
Families, children, couples and Sanrio character fans; the site specifically describes experiences for families and couples and provides age-based attraction guidance.
Ideal customer profile Brand's website · 2026-11-08
Families and Sanrio fans seeking a character-themed amusement park experience in Japan, especially visitors to the Oita and northern Kyushu area.
Use cases Brand's website · 2026-11-08
- Family day trips and leisure outings
- Enjoying Sanrio-themed rides and attractions
- Meeting and interacting with Sanrio characters
- Watching parades and live shows
- Attending seasonal, birthday and anniversary events
- Using character-themed restaurants and shops
- Planning access and navigating the park with the digital map
Customer outcomes Brand's website · 2026-11-08
- Enjoy shared entertainment for visitors of different ages
- Create memories with Sanrio characters
- Experience rides, parades, live shows and seasonal events
- Interact with characters through greeting attractions
- Access a range of indoor and outdoor attractions with published usage restrictions and weather guidance
- Plan visits using transportation information and a digital park map
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Claim Harmonyland — free →Page last updated 2026-11-08.