Harris Scarfe

Tagline Brand's website · 2026-11-08

Australian retailer offering apparel, homewares, bedding, kitchenware and electrical appliances through stores and online.

Description Brand's website · 2026-11-08

Harris Scarfe is an Australian retailer with over 175 years of trading history. It offers women's and men's fashion, underwear, sleepwear, shoes, sports clothing, homewares, bedding and bedlinen, kitchenware, dining products and electrical appliances through more than 60 stores and its online shop.

Mission Brand's website · 2026-11-08

To offer great brands and great prices while providing helpful, friendly customer service and meeting customers' needs throughout the purchasing process.

Website Brand's website · 2026-11-08

https://harrisscarfe.com.au

Voice & tone Brand's website · 2026-11-08

Friendly, promotional, value-focused and helpful.

Founded Brand's website · 2026-11-08

1849

Problem solved Brand's website · 2026-11-08

Helps Australian shoppers purchase affordable apparel, homewares, bedding, kitchen, dining and electrical products online or in stores, with services including Click & Collect and in-store bra fitting.

Core capabilities Brand's website · 2026-11-08

• Retail stores across Australian metro and regional areas
• Online shopping
• Free 2-hour Click & Collect
• Customer service, order tracking, delivery and returns support
• In-store bra fitting services
• HS Friends membership with exclusive offers
• Price promise
• Buying guides and shopping inspiration through the Hub

Products / SKUs Brand's website · 2026-11-08

• Women's apparel, footwear, bras, intimates, sleepwear and accessories
• Men's casualwear, business attire, activewear and underwear
• Bedding and bedlinen
• Bathroom essentials and home décor
• Kitchenware and cookware
• Dining products, dinnerware, cutlery and servingware
• Electrical appliances including air fryers, robot vacuums, coffee machines, toasters and kettles

Pricing Brand's website · 2026-11-08

The brand positions itself around great prices and value for money, with promotional discounts, exclusive-brand offers, a price promise and HS Friends member pricing. Specific product prices are not provided.

Target industry Brand's website · 2026-11-08

Retail, including apparel, homewares, bedding, kitchenware, dining and electrical appliances.

Customer base Brand's website · 2026-11-08

Australian consumers and families shopping for apparel, homewares and household products, served through online channels and stores in South Australia, Victoria, Tasmania, New South Wales, the ACT and Queensland.

Ideal customer profile Brand's website · 2026-11-08

Australian shoppers seeking affordable, branded and exclusive-brand clothing, homewares, bedding, kitchen, dining and electrical products, either online or at a local retail store.

Use cases Brand's website · 2026-11-08

• Shopping for women's and men's clothing, underwear, sleepwear, shoes and sportswear
• Purchasing bedding, bedlinen, bathroom and home décor products
• Buying cookware, kitchenware, dinnerware and glassware
• Buying household electrical appliances
• Ordering online with Click & Collect
• Receiving personalised in-store bra fitting and sizing assistance
• Using buying guides and Hub content to support purchase decisions

Customer outcomes Brand's website · 2026-11-08

• Access to a broad range of apparel and household products in one retailer
• Value through promotional offers, member pricing and exclusive brands
• Convenient online shopping and free 2-hour Click & Collect
• Support with returns, exchanges, delivery and order tracking
• Improved bra comfort and fit through personalised in-store fitting
• Purchase guidance through articles and buying guides