Hartlauer

Tagline Brand's website · 2026-11-07

Austrian retailer offering optics, hearing care, health products, telecommunications and personalized photo products.

Description Brand's website · 2026-11-07

Hartlauer provides optical products and services, hearing care, health products, photo personalization and related retail services in Austria. Its offerings include eyewear, contact lenses, hearing aids, health products, custom smartphone cases and personalized wall art.

Mission Brand's website · 2026-11-07

To support wellbeing and quality of life through optical and hearing care, health services and tailored products, including free mobile vision and hearing tests across Austria.

Website Brand's website · 2026-11-07

https://hartlauer.at

Voice & tone Brand's website · 2026-11-07

Friendly, approachable, service-oriented, reassuring and promotional, with a playful Austrian German brand voice centered on the “Löwen” identity.

Problem solved Brand's website · 2026-11-07

Helps customers address vision, hearing and wellbeing needs, choose suitable eyewear and hearing solutions, and create personalized photo products and gifts.

Core capabilities Brand's website · 2026-11-07

• Optical consultations and eyewear retail
• Free vision testing and personal style advice
• Contact lens and sunglasses services
• Hearing testing and hearing-aid solutions
• Health and wellbeing product retail
• Mobile health bus offering free vision and hearing tests
• Personalized photo-product design and ordering
• Retail services for individuals, communities, clubs, events and employers

Products / SKUs Brand's website · 2026-11-07

• Prescription and optical glasses
• Sunglasses
• Contact lenses
• Ready-made reading glasses
• Sports glasses
• Hearing aids
• Health and wellbeing products
• Personalized smartphone cases

Pricing Brand's website · 2026-11-07

Pricing varies by product. Scraped pages show eyewear examples at €149, personalized wall products from €4.49, and personalized smartphone cases from €26.99. The Gesundheitsbus services, including vision and hearing tests and consultations, are free.

Target industry Brand's website · 2026-11-07

Optical retail, hearing care, health and wellbeing retail, consumer electronics and personalized photo products.

Customer base Brand's website · 2026-11-07

Consumers in Austria, as well as municipalities, clubs, trade fairs and employers that can host the Hartlauer Gesundheitsbus.

Ideal customer profile Brand's website · 2026-11-07

Austrian consumers seeking eyewear, contact lenses, hearing care, health products or personalized photo gifts; and organizations seeking on-site free vision and hearing testing for their communities, members, visitors or employees.

Use cases Brand's website · 2026-11-07

• Selecting and purchasing prescription glasses or sunglasses
• Receiving a free vision test and personal eyewear consultation
• Buying and fitting contact lenses
• Testing hearing and exploring hearing-aid solutions
• Accessing free mobile vision and hearing tests through the Gesundheitsbus
• Promoting health checks in municipalities, clubs, fairs and workplaces
• Creating personalized smartphone cases with photos
• Designing personalized wall art, posters, canvases and framed photos

Customer outcomes Brand's website · 2026-11-07

• Improved access to vision and hearing screening
• Personalized eyewear and hearing solutions
• Greater awareness of health and preventive care
• Convenient on-site testing for communities, clubs, events and workplaces
• Personalized photo products that preserve memories
• Professional advice from trained optical and hearing-care specialists