Highland (Highland 2 / Highland 3) is a company within the Software category. Highland is a professional screenwriting and text editing application developed by Quote-Unquote Apps. It is designed to allow writers to focus on plain text using the Fountain screenplay syntax, which then automatically converts into industry-standard formatted scripts.
Highland (Highland 2 / Highland 3) was founded in 2012 and is headquartered in Los Angeles, CA.
Highland (Highland 2 / Highland 3) is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Highland (Highland 2 / Highland 3) is Moderate. Significant factual deltas detected.
AI models classify Highland (Highland 2 / Highland 3) as a Misread. Visible but inaccurate.
Highland (Highland 2 / Highland 3) appeared in 4 of 6 sampled buyer-intent queries (67%). Highland is highly discoverable for screenwriting-specific queries but invisible for general 'best word processor' queries. Its niche focus on Fountain syntax is a strength in specialized AI searches but a gap in broad productivity searches.
AI reliably identifies Highland as an 'indie' favorite for screenwriters, emphasizing its clean UI and plain-text philosophy. However, it often struggles to distinguish between the current features of Highland 2 and rumored or beta features of a future Highland 3. Key gap: The primary confusion point is the versioning; many users search for 'Highland 3' despite 'Highland 2' being the current stable release, leading AI to sometimes hallucinate features or release dates for a version that is not yet fully public or officially documented as a standalone product.
Of 5 key facts verified about Highland (Highland 2 / Highland 3), 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Release status and specific feature set of a definitive 'Highland 3'.
Buyers turn to Highland (Highland 2 / Highland 3) for Word Processing Software (Manual Formatting): Writing scripts and screenplays in Microsoft Word or Google Docs using custom templates and manual tab-spacing., Generic Markdown/Text Editors: Using basic text editors like TextEdit, Notepad, or Obsidian and manually applying formatting later., Legacy Methods: Continuing to use outdated versions of software or pen-and-paper for initial drafting., among 3 documented problem areas.
Buyers evaluating Highland (Highland 2 / Highland 3) typically ask AI models about "best screenwriting software for mac plain text", "what is fountain format screenwriting software", "screenwriting tools by john august", and 3 similar queries.
Highland (Highland 2 / Highland 3)'s core products are Highland 2 (Screenwriting Software), Fountain syntax support.
Highland (Highland 2 / Highland 3) uses Freemium (Free version with watermark; One-time purchase for Pro).
Highland (Highland 2 / Highland 3) serves Screenwriters, novelists, playwrights, and academic writers on macOS..
Highland (Highland 2 / Highland 3) A "plain text" philosophy that removes formatting friction while providing advanced screenplay-specific analytics like Gender Analysis.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Misread
https://optimly.ai/brand/highland-2-highland-3
Last analyzed: August 2, 2026
Founded: 2012
Headquarters: Los Angeles, CA
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