Hobby Japan

Tagline Brand's website · 2026-11-08

Hobby Japan is a Japanese hobby-focused publisher and retailer that develops and sells hobby products, games, character goods, and publications.

Description Brand's website · 2026-11-08

Hobby Japan Co., Ltd. operates across hobby publishing, product development, games, character development and licensing, web media, import and distribution, and retail. Its offerings include magazines, novels, comics, manuals, figures, miniature cars, scale models, board games, tabletop role-playing games, trading card games, and hobby-related goods.

Mission Brand's website · 2026-11-08

With the motto “bringing hobby from all over the world to hobby lovers,” Hobby Japan aims to stimulate the curiosity of hobby lovers and create products and services that meet customers’ needs.

Founders & leadership Brand's website · 2026-11-08

Daisuke Matsushita, President.

Website Brand's website · 2026-11-08

https://hobbyjapan.co.jp

Voice & tone Brand's website · 2026-11-08

Hobby-focused, informative, and product-oriented.

Founded Brand's website · 2026-11-08

Founded on 27 September 1969; the company also states that Hobby Japan began in 1955 as a miniature car shop in Yoyogi, Tokyo.

Headquarters Brand's website · 2026-11-08

Shinjuku Hobby Bldg., 2-15-8 Yoyogi, Shibuya-ku, Tokyo 151-0053, Japan.

Problem solved Brand's website · 2026-11-08

Provides hobby enthusiasts with publications, games, products, character goods, web media, and retail access across a broad range of hobby genres.

Core capabilities Brand's website · 2026-11-08

• Publication of hobby magazines, light novels, comics, and hobby-related books
• Character development and licensing
• Planning and sale of hobby products
• Game development and publication of related books
• Import and sale of foreign hobby products and games
• Web media and online services
• Retail of hobby products
• Development and sale of board games

Products / SKUs Brand's website · 2026-11-08

• Hobby magazines including Hobby Japan, Arms Magazine, Gun Professionals, Card Gamer, Uchusen, Dollybird, Cameraholics, and Token Gaho
• Novels and comics including HJ Bunko, HJ Novels, and HJ Comics
• Illustration and manga drawing manuals
• AMAKUNI scale figures
• Character merchandise
• Scale models and miniature cars, including Hobby Japan and MARK43 brands
• Board games
• Tabletop role-playing games

Target industry Brand's website · 2026-11-08

Hobby, publishing, games, toys, collectibles, character merchandise, and specialty retail.

Customer base Brand's website · 2026-11-08

Hobby lovers, readers, players, collectors, and customers seeking hobby products and publications in Japan and international markets. The company also serves business customers and partners including publishers, manufacturers, distributors, and entertainment companies.

Ideal customer profile Brand's website · 2026-11-08

Hobby enthusiasts interested in magazines, books, games, figures, scale models, miniature cars, character merchandise, and related products.

Use cases Brand's website · 2026-11-08

• Reading hobby magazines, novels, comics, and instructional books
• Playing board games, tabletop role-playing games, and trading card games
• Collecting figures, character merchandise, scale models, and miniature cars
• Accessing hobby news and online media
• Purchasing hobby products through physical and online stores
• Licensing and developing characters and related products
• Importing and distributing foreign hobby goods and games

Customer outcomes Brand's website · 2026-11-08

• Access to over 300 publications each year across genres including scale models, military, card games, tokusatsu, history, cameras, novels, and comics
• Access to hobby products and games from Japan and overseas
• Opportunities to engage with hobby content through magazines, web media, retail, and games
• Access to original brands such as AMAKUNI, Hobby Japan miniature cars, and MARK43