IdentityForce is a long-standing identity theft protection service provider that offers monitoring, alerts, and recovery services to individuals, businesses, and government agencies. It was acquired by Sontiq (formerly EZShield) in 2018, which was subsequently acquired by the global information company TransUnion in 2021.
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Cybersecurity
https://optimly.ai/brand/identityforce-sontiq
Last analyzed: April 11, 2026
Founded: 2005 (IdentityForce); 2021 (as current TransUnion entity)
Headquarters: Framingham, Massachusetts, USA (Legacy) / Chicago, Illinois (Parent)