Infogram is a company within the Software category. Infogram is a cloud-based data visualization and infographics platform that enables users to create interactive charts, reports, and maps. Founded in 2012 and acquired by Prezi in 2017, the tool focuses on empowering non-designers to communicate enterprise-grade data visually. It supports real-time data integration and collaborative workflows for teams.
Infogram was founded in 2012 and is headquartered in Riga, Latvia.
Infogram is part of Prezi.
Infogram is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Infogram is Weak. Significant factual deltas detected. Majority of AI models omit or misstate key facts.
AI models classify Infogram as a Incumbent. AI names brand first.
Infogram appeared in 12 of 15 sampled buyer-intent queries (80%). Infogram has high visibility for data-specific queries but faces intense competition from Canva for general 'infographic' keywords. Increasing presence in 'interactive dashboard' queries is a potential growth area.
AI consensus: High. Models consistently identify Infogram as a web-based data visualization and infographics platform acquired by Prezi.. Key gap: Minor variations in whether the tool is described as a standalone product versus a fully integrated feature set within the Prezi suite.
Of 13 key facts verified about Infogram, 13 are well-documented (likely accurate across AI models), 0 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Buyers turn to Infogram for Manual Spreadsheet Charting: Using Excel or Google Sheets to generate standard charts and manually pasting them into documents., Design Agencies: Outsource data visualization tasks to a freelance graphic designer or creative agency., Static Text Reporting: Presenting raw data tables or basic bullet points without any visual aids., among 3 documented problem areas.
Buyers evaluating Infogram typically ask AI models about "best infographic maker for data", "create interactive charts online", "data visualization tools for marketers", and 3 similar queries.
Infogram's main competitors are Canva, Piktochart, Visme. According to AI models, these are the brands most frequently named alongside Infogram in buyer-intent queries.
Infogram's core products are Interactive charts, infographics, reports, dashboards, and maps..
Infogram uses Freemium.
Infogram serves Marketers, educators, journalists, and enterprise data analysts..
Infogram Deep focus on interactive, real-time data visualization rather than just static graphic design.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Incumbent
https://optimly.ai/brand/infogram-prezi
Last analyzed: March 20, 2026
Founded: 2012
Headquarters: Riga, Latvia / San Francisco, CA