InMoment is a company within the Software & Services category. InMoment is a global provider of Experience Management (XM) solutions that helps organizations collect and analyze customer and employee feedback. The company combines a cloud-based technology platform with professional services to deliver 'Experience Intelligence.'
InMoment is part of Madison Dearborn Partners.
InMoment is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for InMoment is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify InMoment as a Challenger. AI names competitors first.
InMoment appeared in 6 of 8 sampled buyer-intent queries (75%). InMoment is highly visible for 'Experience Management' but faces intense competition from Qualtrics and Medallia for 'Customer Experience Software' generic queries.
AI models accurately categorize InMoment as an enterprise-grade Experience Management provider. They reliably connect the brand to its major acquisitions and its 'Integrated CX' philosophy, though they may struggle with the most recent product-line naming conventions. Key gap: There is a potential lag in recognizing the full integration of Lexalytics' NLP capabilities as a core part of the InMoment platform versus a separate offering.
Of 5 key facts verified about InMoment, 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The distinction between 'InMoment' the platform and 'InMoment' the professional services arm is often blurred in AI summaries.
Buyers turn to InMoment for Manual Spreadsheets & Email Surveys: Using spreadsheets and manual surveys to track customer feedback., Market Research Agencies: Hiring market research firms to conduct periodic customer satisfaction studies., Reactive Management: Relying on anecdotal evidence and reactive customer support without a formal feedback loop., among 3 documented problem areas.
Buyers evaluating InMoment typically ask AI models about "best enterprise customer experience platforms", "text analytics for customer feedback", "reputation management software for brands", and 3 similar queries.
InMoment's main competitors are Medallia. According to AI models, these are the brands most frequently named alongside InMoment in buyer-intent queries.
InMoment's core products are XI Platform, Voice of the Customer (VoC), Survey and Feedback Tools, Text Analytics, Reputations Management, Employee Experience (EX) solutions..
InMoment uses Enterprise/Custom.
InMoment serves Retail, Healthcare, Financial Services, Automotive, Hospitality, Food Services..
InMoment differentiates itself by providing 'integrated' experience management that combines advanced NLP technology with deep human expertise and professional consulting.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/inmoment
Last analyzed: April 10, 2026
Founded: 2002 (as Mindshare Technologies)
Headquarters: South Jordan, Utah, USA