Instacart (Maplebear Inc.)
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Overview
Tagline Brand's website · 2026-10-04
The largest third-party grocery marketplace in North America with deep integration into 1,500+ retail banners.
Description Brand's website · 2026-10-04
Instacart (Maplebear Inc.) is an American technology company that operates a grocery delivery and pick-up service in the United States and Canada. The company provides a marketplace through its website and mobile app, connecting consumers with personal shoppers who select and deliver items from participating retailers. Additionally, Instacart offers enterprise-grade retail technology and advertising solutions for grocery merchants.
Offerings
Core capabilities Brand's website · 2026-10-04
- Grocery Delivery Marketplace
- Instacart Platform (B2B Retail Tech)
- Instacart Ads.
Pricing Brand's website · 2026-10-04
Freemium (Subscription for Instacart+, per-order fees for others) and Usage-based (Ads).
Audience
Target industry Brand's website · 2026-10-04
Consumers, CPG Brands, and Physical Retailers.
Landscape
Competitors Brand's website · 2026-10-04
- DoorDash (DashMart)
- Walmart+
- Amazon Fresh / Whole Foods
- Gopuff
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Claim Instacart (Maplebear Inc.) — free →Page last updated 2026-10-17.