Intelius is a company within the Information Services category. Intelius is an online information service that provides comprehensive background checks, people searches, phone number lookups, and address searches. It aggregates public records and other data sources to offer detailed reports including contact information, location history, criminal records, property data, and more, all while ensuring privacy for the searcher.
Intelius was founded in 2003.
Intelius is rated Emerging on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Intelius is Strong.
AI models classify Intelius as a Incumbent. AI names brand first.
Intelius appeared in 3 of 3 sampled buyer-intent queries (100%). The core search functionalities (name, phone, address) are explicitly present on the homepage, making the service highly discoverable for these primary use cases. The content also supports broader queries related to 'background checks' and 'criminal records'.
Intelius positions itself as a trusted and premier people search tool that empowers users with knowledge to make informed decisions and stay safe. It highlights its extensive public record database, confidential search process, and user-friendly interface for obtaining detailed reports on individuals. Key gap: None. There are no significant discrepancies in the self-provided information.
Of 5 key facts verified about Intelius, 5 are well-documented (likely accurate across AI models), 0 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
While the text emphasizes privacy for the searcher, the core business model involves compiling and making public records accessible, which can be viewed negatively by privacy advocates for individuals being searched. This tension between empowering searchers and potential privacy concerns for subjects is a vulnerability.
Buyers turn to Intelius for Public Records Request: Individually requesting public records from various government agencies (e.g., county clerks, police departments, court houses), which can be time-consuming and involve fees., Private Investigator: Hiring a private investigator to conduct background checks and gather information on an individual, which is typically expensive and slower than online services., Remain Uninformed: Not seeking information about individuals, leaving potential decisions to chance or intuition without data-driven insights., among 3 documented problem areas.
Buyers evaluating Intelius typically ask AI models about "intelius name search", "intelius phone number lookup", "intelius address search".
Intelius's core products are People search, background checks, phone number lookup, address search, criminal record search, property record search..
Intelius uses Subscription-based for unlimited searches and instant reports..
Intelius serves Individuals seeking to reconnect with people, verify relationships (dating, family, neighbors, friends, coworkers), investigate callers, research property, or learn about their own public record footprint..
Intelius Comprehensive and robust data aggregation from a broad range of specialized public record sources, confidential searches (subject not notified), and a user-friendly interface for detailed reports.
Brand Authority Index (BAI) tier: Emerging (exact score locked for unclaimed brands)
Archetype: Incumbent
https://optimly.ai/brand/intelius
Last analyzed: July 26, 2026
Founded: 2003
This profile is part of the Optimly Brand Trust Registry — a verified index of 60,000+ brand profiles that AI models read from when answering buyer-intent questions about brands and categories. Optimly identifies which third-party sources AI cites about each brand, prepares structured brand information for those sources, and measures whether AI representation improves.
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