Jewelry, Rings, Necklaces, Earrings, Gemstones
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Overview
Tagline Brand's website · 2026-11-07
JTV (Jewelry Television) is a jewelry and gemstone retailer and broadcast network offering jewelry, gemstones, jewelry-making products, gifts and related items through television, online, mobile, streaming and social platforms.
Description Brand's website · 2026-11-07
Founded in 1993, JTV is headquartered in Knoxville, Tennessee, and describes itself as one of the largest jewelry retailers in the United States and the largest non-bridal jewelry e-commerce website in the country. It offers tens of thousands of jewelry, gemstone and jewelry-making products, along with 24/7 broadcasts, educational content, live shopping, auctions and an in-person GemStore.
Identity
Mission Brand's website · 2026-11-07
To open the world of jewelry and gemstones to everyone.
Founders & leadership Brand's website · 2026-11-07
Bart Sichel is the President of JTV. JTV was founded by Bill Kouns, Bob Hall and Jerry Sisk Jr.
Website Brand's website · 2026-11-07
https://jtv.com
Voice & tone Brand's website · 2026-11-07
Enthusiastic, educational, knowledgeable, value-focused and customer-friendly.
Founded Brand's website · 2026-11-07
1993
Headquarters Brand's website · 2026-11-07
Knoxville, Tennessee, United States
Offerings
Problem solved Brand's website · 2026-11-07
Makes jewelry and gemstones more accessible by combining broad product variety, education, expert guidance, entertainment, live shopping and flexible purchasing options.
Core capabilities Brand's website · 2026-11-07
- Jewelry and gemstone retail
- 24/7 television broadcasting and live shopping
- Online, mobile, streaming-device and social-commerce sales
- Gemstone and jewelry education through hosts, gemologists, geologists, blogs and a Learning Library
- Jewelry-making education through Jewel School
- Jewelry auctions
- Custom-piece sourcing through Concierge service
- Personal shopping assistance
Products / SKUs Brand's website · 2026-11-07
- Rings
- Necklaces and chains
- Earrings
- Bracelets
- Gemstones
- Lab-grown diamonds
- Jewelry-making products
- Gifts
Pricing Brand's website · 2026-11-07
JTV emphasizes exceptional value and prices, supported by supplier relationships and direct-to-consumer selling. Payment options include StretchPay, which divides payments into equal installments. Promotions shown on the site include discounts, free shipping on online orders of $99 or more, and up to 7x StretchPay on selected items.
Audience
Target industry Brand's website · 2026-11-07
Jewelry, gemstone and specialty retail; e-commerce; television and video retail.
Customer base Brand's website · 2026-11-07
Consumers and jewelry lovers shopping for jewelry, gemstones, gifts and jewelry-making products; JTV serves viewers and customers across television, online, mobile, streaming and social platforms, reaching millions of homes.
Ideal customer profile Brand's website · 2026-11-07
Consumers seeking a broad selection of jewelry and gemstones, expert education, accessible pricing, flexible payment options and convenient shopping through broadcast, online or in-person retail.
Use cases Brand's website · 2026-11-07
- Shopping for everyday, fashion, celebratory or gift jewelry
- Buying gemstones and lab-grown diamonds
- Watching live jewelry broadcasts and shopping current on-air items
- Learning about gemstones, jewelry and jewelry making
- Purchasing jewelry-making supplies and following Jewel School tutorials
- Sourcing unique or one-of-a-kind custom pieces through Concierge
- Bidding on jewelry through JTV Auctions
- Receiving personal shopping assistance
Customer outcomes Brand's website · 2026-11-07
- Access to a large variety of jewelry, gemstones and related products
- More informed purchasing through jewelry and gemstone education
- Value-oriented shopping and flexible installment payments
- Convenient access through television, online, mobile, streaming and social channels
- Fast, tracked and secure delivery
- Ability to receive personal shopping and jewelry repair assistance
- A 30-day return or refund option for eligible purchases
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Claim Jewelry, Rings, Necklaces, Earrings, Gemstones — free →Page last updated 2026-11-07.