Jos Alukkas

Tagline Brand's website · 2026-11-07

Jos Alukkas is an Indian jewellery retailer offering gold, diamond, platinum and silver jewellery through 60-plus showrooms and an online store.

Description Brand's website · 2026-11-07

Jos Alukkas designs and sells gold, diamond and platinum jewellery, along with silver jewellery, coins, gifts, Digi Gold and related services. The group operates more than 60 showrooms across India and an online jewellery store.

Mission Brand's website · 2026-11-07

To provide customers with pure, quality-checked jewellery and dedicated service, with a focus on purity, quality, innovation and customer satisfaction.

Founders & leadership Brand's website · 2026-11-07

Mr. Jos Alukka is identified as the founder and chairman. The group is headed by Sri A.V. Jose. Managing directors include Sri Varghese Alukka, Sri Paul J. Alukka and Sri John Alukka.

Website Brand's website · 2026-11-07

https://josalukkasonline.com

Voice & tone Brand's website · 2026-11-07

Trust-focused, quality-oriented, informative and promotional, emphasizing purity, certification, heritage and customer assurance.

Founded Brand's website · 2026-11-07

The group's gold business traces back to 1964, when Alukka Varghese entered the gold business.

Problem solved Brand's website · 2026-11-07

Helps customers purchase certified and quality-checked jewellery, verify gold purity and authenticity through BIS Hallmark and HUID information, and access jewellery through showrooms or online shopping.

Core capabilities Brand's website · 2026-11-07

• Designing gold, diamond and platinum jewellery
• Jewellery manufacturing through its own manufacturing unit
• Retailing through 60-plus showrooms across India
• Online jewellery sales through josalukkasonline.com
• Custom jewellery requests and customization enquiries
• Quality checks through an in-house laboratory and expert team
• Offering BIS-certified, HUID-hallmarked and certified jewellery
• Providing store-finder, customer support and jewellery exchange services

Products / SKUs Brand's website · 2026-11-07

• Gold jewellery
• Diamond jewellery
• Platinum jewellery
• Silver jewellery
• Daily-wear jewellery
• Gold coins and gifts
• Digi Gold
• Gold scheme

Pricing Brand's website · 2026-11-07

Product-specific pricing is displayed in Indian rupees. The site displays separate 18Kt, 22Kt and 24Kt gold rates and runs promotional offers, including a listed festive offer of 30% off making charges.

Target industry Brand's website · 2026-11-07

Jewellery retail and precious metals

Customer base Brand's website · 2026-11-07

Customers across India, including the millions of customers referenced by the brand, shopping through showrooms and the online store.

Ideal customer profile Brand's website · 2026-11-07

Consumers in India seeking gold, diamond, platinum or silver jewellery, including customers looking for certified, hallmarked and quality-checked products for personal wear, gifting or special occasions.

Use cases Brand's website · 2026-11-07

• Buying gold jewellery for personal use
• Buying diamond or platinum jewellery
• Purchasing silver jewellery, gold coins and gifts
• Shopping for daily-wear jewellery
• Buying jewellery online or locating a physical showroom
• Requesting customized jewellery
• Verifying jewellery purity and authenticity using BIS Hallmark and HUID
• Exchanging non-HUID or older gold jewellery for HUID-hallmarked jewellery

Customer outcomes Brand's website · 2026-11-07

• Access to BIS-certified and HUID-hallmarked jewellery
• Greater confidence in jewellery purity and authenticity
• Digital traceability and purchase records through HUID
• Access to certified diamonds and quality-checked jewellery
• Online shopping and showroom purchasing options
• Ability to request customized jewellery
• Access to exchange options for older or non-HUID jewellery