Jumià

Tagline Brand's website · 2026-11-06

Pan-African e-commerce platform connecting consumers and sellers across Africa, with integrated logistics services.

Description Brand's website · 2026-11-06

Jumia is a leading pan-African e-commerce platform active across 8 African countries. Its marketplace connects thousands of sellers with millions of consumers and is supported by integrated logistics services.

Mission Brand's website · 2026-11-06

To help consumers access millions of goods and services conveniently and at the best prices, while opening up a new way for sellers to reach consumers and grow their businesses.

Founders & leadership Brand's website · 2026-11-06

Francis Dufay — CEO of Jumia. Other listed leaders include Abdesslam Benzitouni, Group Head of Communication and Public Affairs; Antoine Maillet-Mezeray, Executive Vice President Finance & Operations; Caroline Petit, CEO of Jumia Côte d’Ivoire; and Marcelle Monkam Siayojie, CEO of Jumia Maroc.

Website Brand's website · 2026-11-06

https://group.jumia.com

Voice & tone Brand's website · 2026-11-06

Purpose-driven, entrepreneurial, Africa-oriented, impact-oriented, people-oriented, and optimistic about digital transformation.

Problem solved Brand's website · 2026-11-06

Jumia improves access to goods and services for African consumers and helps businesses reach new consumers and grow by bringing African economies online.

Core capabilities Brand's website · 2026-11-06

• Online marketplace connecting sellers and consumers
• Integrated logistics and delivery services through Jumia Logistics
• Consumer online services for everyday needs
• Business services that help small and large businesses reach consumers
• Vendor tools and APIs for managing products, inventory, pricing, orders, and shipments
• Pickup stations and last-mile delivery supporting access beyond major cities
• Community support and sustainability initiatives

Products / SKUs Brand's website · 2026-11-06

• Jumia Marketplace
• Jumia Logistics
• Jumia Delivery
• Vendor Center
• Global Product Management API (GPM API)
• Global Order Processing API (GOP API)

Target industry Brand's website · 2026-11-06

E-commerce, online retail, logistics, and digital commerce in Africa.

Customer base Brand's website · 2026-11-06

Consumers, sellers, small and large businesses, logistics partners, and communities across African markets.

Ideal customer profile Brand's website · 2026-11-06

Consumers in Africa seeking convenient and affordable access to goods and services; and African businesses, including small and large sellers, seeking to reach new consumers and grow online.

Use cases Brand's website · 2026-11-06

• Consumers purchase goods and access services online
• Sellers list and manage products through Jumia’s marketplace and Vendor Center
• Businesses expand their reach to new consumers and grow their operations
• Sellers manage product catalogs, stock, prices, statuses, and orders through APIs
• Customers receive orders through delivery services and pickup stations
• Communities in secondary cities and remote areas gain access to e-commerce and last-mile delivery

Customer outcomes Brand's website · 2026-11-06

• Convenient access to millions of goods and services
• Access to products at affordable or best prices
• Sellers reach new consumers and grow their businesses
• Businesses and African economies move online
• Improved delivery and last-mile access, including for communities beyond major cities
• Millions of packages delivered through integrated logistics services