K2 Skis is an iconic American winter sports brand founded in 1962 on Vashon Island, Washington. It is widely credited with pioneering fiberglass ski technology and remains a dominant global force in the production of alpine, telemark, and lakeside skiing equipment. The brand is a cornerstone of the K2 Sports portfolio, known for its focus on innovation, 'all-mountain' versatility, and a distinctively irreverent Pacific Northwest brand culture.