Kaufland
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Overview
Tagline Brand's website · 2026-11-07
Kaufland is a food and general merchandise retailer with physical stores, weekly offers, customer rewards, recipes and an online marketplace.
Description Brand's website · 2026-11-07
Kaufland’s website presents weekly grocery and non-food offers, store information, Kaufland Card XTRA promotions, recipes, competitions and an online marketplace where products from Kaufland and third-party sellers are offered.
Identity
Website Brand's website · 2026-11-07
https://filiale.kaufland.de
Voice & tone Brand's website · 2026-11-07
Promotional, savings-focused, welcoming and consumer-oriented.
Offerings
Problem solved Brand's website · 2026-11-07
Helps consumers shop for groceries, household goods, electronics, clothing, baby products and other merchandise through store offers and an online marketplace, while also providing recipes and shopping-related promotions.
Core capabilities Brand's website · 2026-11-07
- Physical grocery and general merchandise retail
- Weekly offers and digital prospectuses
- Online marketplace with third-party sellers
- Kaufland Card XTRA rewards and discounts
- Product discovery and online purchasing
- Recipes and cooking inspiration
- Competitions and promotional campaigns
Products / SKUs Brand's website · 2026-11-07
- Groceries and fresh produce
- Non-food merchandise
- Electronics and household appliances
- Clothing and fashion
- Baby and children’s products
- Beauty and personal care products
- Kaufland Card XTRA
- Online marketplace listings
Pricing Brand's website · 2026-11-07
Product prices and promotional discounts are displayed on the website; marketplace products are offered by Kaufland and third-party sellers, with shipping and return terms varying by listing.
Audience
Target industry Brand's website · 2026-11-07
Retail, grocery and e-commerce
Customer base Brand's website · 2026-11-07
Consumers and household shoppers purchasing groceries, non-food products and marketplace merchandise.
Ideal customer profile Brand's website · 2026-11-07
Consumer shoppers seeking grocery offers, everyday merchandise, discounts and online purchasing options.
Use cases Brand's website · 2026-11-07
- Finding weekly grocery and non-food deals
- Checking store-specific offers and digital prospectuses
- Using Kaufland Card XTRA discounts and promotions
- Buying products through the online marketplace
- Shopping for electronics, clothing, beauty and baby products
- Finding recipes and meal inspiration
- Entering promotional competitions
Customer outcomes Brand's website · 2026-11-07
- Access to weekly grocery and general merchandise offers
- Convenient online shopping across multiple product categories
- Potential savings through promotions and Kaufland Card XTRA
- Access to store information, recipes and competitions
- Home delivery for marketplace purchases
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Claim Kaufland — free →Page last updated 2026-11-07.