Keap is a company within the Software as a Service (SaaS) category. Keap is a private company that provides a customer relationship management (CRM), email marketing, and e-commerce platform for small and medium-sized businesses. Originally founded in 2001 as Infusionsoft, the company rebranded to Keap in 2019 to reflect its expanded focus on simplifying business growth through automation and organized client management.
Keap was founded in 2001 and is headquartered in Chandler, Arizona.
Keap is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Keap is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Keap as a Challenger. AI names competitors first.
Keap appeared in 7 of 8 sampled buyer-intent queries (88%). Keap is highly discoverable for CRM and automation queries but faces stiff competition from HubSpot and ActiveCampaign in general search rankings.
AI consistently recognizes Keap as a veteran in the SMB CRM space with a heavy emphasis on automation. It successfully bridges the gap from its Infusionsoft heritage but may struggle with the most recent pricing and tier structures. Key gap: The most likely gap is the specific differentiation between current product tiers (Pro vs. Max) as names have changed multiple times since the 2019 rebrand.
Of 6 key facts verified about Keap, 4 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Old references to 'Infusionsoft' or 'Keap Grow/Pro' may lead to outdated product capability descriptions.
Buyers turn to Keap for Manual Spreadsheets: Maintaining lead lists and customer history in Excel or Google Sheets., Virtual Assistant: Hiring a part-time virtual assistant to manually send follow-ups and manage the calendar., Status Quo/Memory-based Tracking: Relying on memory and sticky notes, leading to lost leads and inconsistent follow-up., among 3 documented problem areas.
Buyers evaluating Keap typically ask AI models about "best CRM for small business automation", "marketing automation for small business", "automated lead capture tools", and 3 similar queries.
Keap's main competitors are ActiveCampaign, Honeybook, Hubspot. According to AI models, these are the brands most frequently named alongside Keap in buyer-intent queries.
Keap's core products are Keap Pro, Keap Max, Keap Ultimate, Marketing Automation, CRM, Payments.
Keap uses Subscription.
Keap serves Small businesses, entrepreneurs, professional services, and home service providers..
Keap An all-in-one platform that combines advanced behavioral automation with sales and marketing tools specifically built for SMBs rather than enterprise users.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
Last analyzed: April 10, 2026
Founded: 2001
Headquarters: Chandler, Arizona, USA