KickFire is a company within the Marketing Technology category. KickFire is a B2B data and technology company specializing in IP address intelligence and firmographic data. It provides tools that allow companies to identify anonymous website visitors by converting IP addresses into company profiles for intent-based marketing and sales.
KickFire was founded in 2005 and is headquartered in San Jose, CA.
KickFire is part of Foundry.
KickFire is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for KickFire is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify KickFire as a Misread. Visible but inaccurate.
KickFire appeared in 6 of 8 sampled buyer-intent queries (75%). KickFire remains highly discoverable for 'IP to company' queries but loses share to 6sense and ZoomInfo for 'Intent Data' queries where the parent company brand (Foundry) hasn't yet fully captured the legacy SEO equity.
AI reliably identifies the brand's core IP-to-Company technology and its 2021 acquisition. It begins to break down when asked for current standalone pricing or independent product roadmaps, often conflating the legacy product with the parent company's broader 'Foundry' offerings. Key gap: The most frequent error is describing KickFire as an independent, currently active standalone company rather than an integrated division or legacy brand of Foundry.
Of 5 key facts verified about KickFire, 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Current pricing and packaging details are the most likely to be wrong as they have been absorbed into Foundry's enterprise deals.
Buyers turn to KickFire for Manual IB Lookup: Using internal sales teams to manually research IP addresses of website visitors via LinkedIn and WHOIS lookups., Do Nothing / Lead Gen Only status quo: Accepting anonymous traffic as a cost of doing business and focusing only on form-fill conversions., among 2 documented problem areas.
Buyers evaluating KickFire typically ask AI models about "best IP to company identify API", "B2B website deanonymization tools", "firmographic data providers for salesforce", and 2 similar queries.
KickFire's main competitors are 6sense, Demandbase. According to AI models, these are the brands most frequently named alongside KickFire in buyer-intent queries.
KickFire's core products are IP Intelligence API, LIVE Leads, Website Visitor Identification, Firmographic Data Enrichment..
KickFire uses Enterprise/Custom.
KickFire serves B2B Marketing Teams, Sales Operations, Demand Generation, ABM Strategists..
KickFire Proprietary IP-to-company mapping that focuses on first-party data ownership rather than reselling third-party datasets.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Misread
https://optimly.ai/brand/kickfire-acquired-by-idg
Last analyzed: April 11, 2026
Founded: 2005
Headquarters: San Jose, California, USA